Parveen Travels launches Respect Women for Life Campaign
Parveen Travels, the most preferred travel brand of South India has always taken the extra step to make women feel safer and privileged during their journey with them. In order to emphasize the importance of women safety in the travel industry and to be a trendsetter, they have launched Respect Women for Life Campaign, an awareness initiative to improve travel standards for women customers.
- (1888PressRelease) June 06, 2016 - The concept note was explained by Mr. Sadiq, Director, Parveen Travels. Speaking on the occasion, He said "We take utmost care in providing safe transport for women and would want to spread the awareness message throughout India. He explained the various initiatives that the company has taken towards providing safety travel for women and all their passengers. Also, he mentioned how they are going to recruit and train Women through one of his group companies Professional Skill & Training Consultancy".
Mrs. Salma, acclaimed Writer and Poet presided over the function and unveiled the concept. She quoted "Women safety is the responsibility of society as a whole and everyone should be committed towards achieving that goal. Particularly, it is a great initiative from a private company like Parveen Travels who have shown great responsibility for the society and it shows how much they value and respect women fraternity. Times have changed and it's not earlier as more and more women are well educated, work at companies and travel more. Hence safety is an important concern and it is not just the responsibility of the government but the whole society's responsibility and indicates the strength of the society. This initiative is a perfect testimony of that and they have set as an example for other travel companies. Great going Parveen Travels. All the best!"
The guest of honor Ms. Reihana, Music Director & Playback Singer, said, "It's completely an innovative concept. The title itself is very attractive. Parveen Travels is a household name for many and women feel safe traveling with them. Women faces many threats from society and only initiatives like this will create awareness and help women to get empowered. They are not just doing this for Business and as I can see their genuine passion and corporate social responsibility which will make them sustain in the market for the years to come"
Finally, Mr. Aarif, Director delivered vote of thanks. He said "All the credit goes to our customers who are our major inspiration in creating new initiatives and concepts. The responsibility lies with every individual and everyone has to come forward to achieve this goal. Now, we have a huge responsibility to carry and we will make sure we will consistently keep improving our standards."
The company has laid out some initiatives to create better standards for Women passengers. Some of the initiatives are
- Background verified and trained crew
- Display of Driver Details on Board
- GPS Tracking in all vehicles
- CCTV Surveillance in all vehicles
- Seat preference for Female customers
- Awareness campaigns and information on our dedicated website
The details of the program can be seen at www.respectwomenforlife.com
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