Parry Nutraceuticals Unviels Parry's Wellness
Parry Nutraceuticals announced the launch of its health and wellness brand.
- (1888PressRelease) October 12, 2012 - Chennai - Parry Nutraceuticals,a Division of E.I.D. Parry (I) Ltd. and a part of the USD4.4 billion Murugappa Group, announced the launch of its health and wellness brand,Parry's Wellnesson Oct 5 th 2012. The company, which is a pioneer in science-based nutrition and dietary supplements, aims to get consumers make smart choices for a healthy and happy life with a range of products under the Parry's Wellness brand.
Parry's Wellness is an all-encompassing and participating brand with the objective of educating consumers on healthy living. It will provide world-class nutrition solutions for the common man by partnering with internationally acclaimed medical practitioners, nutritionists and dieticians. Consumers can connect with the Wellness experts under the brand's aegis through discussion forums. This will help consumers overcome lifestyle-related health issues by bridging the nutritional gaps.
Speaking on the occasion, Mr. Sajiv Menon, Business Head - Bio & Nutra, Parry Nutraceuticals said, Today's progressive culture comes with its share of health problems stemming from sedentary lifestyle, inadequate nutrition and stress leading to lifestyle diseases like high blood pressure, diabetes and cardiovascular conditions. Having identified the core issues, it was imperative and natural for us at Parry Nutraceuticals to move to the next level in providing self awareness among people and making them realise the responsibility and offer solutions for their own health. The challenges arising from modern-day lifestyle are inevitable, but the conscious decision of being the masters of our own health lies with us. Right from weeding out myths to providing invaluable truths, Parry's Wellness has taken a pro-active step towards being the nutrition partner for everyone.
The company's wholly owned subsidiary US Nutraceuticals LLC headquartered in Orlando, Florida is a boutique company that has developed a number of creative solutions for good health which would soon be available in India.
Parry Nutraceuticals has decided to allocate considerable resources for brand building and promotional efforts of Parry's Wellness. The company has set an ambitious target to make Parry's Wellness a Rs. 100-cr brand by 2014-2015.
Says Ms.Sheela Krishnaswamy, renowned diet & nutrition consultant, "What we eat plays an important role on how we feel both emotionally and physically. The importance of good nutrition cannot be understated. Our diet directly influences not only the healthiness of our body, but also our mental and emotional well-being. A healthy mind and body are always ready to take on life's challenges head-on. In today's lifestyle, one doesn't make adequate time to have nutritious food. To eat right we need to know what's right. Our daily tasks take up so much of our time that sometimes we end up losing track of these time-consuming health regimes. I'm happy to be a part of the Parry's Wellness launch program and wish them the best."
Parry's Wellness will focus on good health by harnessing the richness of nature backed by technology in cultivation, extraction, formulation and branding. It will be the umbrella brand for the Parry Nutraceuticals - OTC product range, including the world's finest certified Organic Spirulina, GreenT6 - The power of 6 cups of green tea in a capsule, Pro9 - Whey Protein Drink, Pro9D - Protein drink for Diabetics, Rejuveneyes- For tired eyes and Skin Fresh-For healthy skin. They are also looking at expanding their product portfolio with Spirulina Variants, Immunity product for children, Fibre supplement that is extracted from Fenu greek & many more. Like always their product line up is very unique, innovative and performance based backed with strong science.
Get more info:htttp://www.parrybehealthy.com
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