Pariksha Labs adds automated summary creation capability to its news app inNews: The BIG News Now based on semantic analysis technology

Pariksha Labs, a leading publisher of Indian apps has announced India's first news app that uses an automated summary generator to offer users the ability to see a short summary of an article. End Quote

(1888PressRelease) October 13, 2015 - Pariksha Labs' app "inNews: The BIG news now", uses sophisticated text semantic analysis and summation technology in addition to its automated related article technology giving it an innovative edge amongst news aggregation apps. Company working on cross language technology, personalization & smart notifications.

Speaking at the launch event, Mr. Arvind Jha stated that Pariksha has pioneered use of sophisticated news automation technology to offer users a new 360-degree experience with news. "We can give users an automated summary, all related articles, all similar pictures and related videos and even a 7-day history of how a story has evolved" using our news aggregation engine.

inNews does not follow other aggregators and the source/category view of news. Instead, it relies on its algorithms to track the volume and velocity of news stories on any theme and processes the same to offer the TOP stories relevant to the user at any time. This meets the key need for a mobile user - the need to know the BIG, trending, breaking news; quickly see all the stories, pictures, videos related to this news; understand the context behind the story and how it has evolved. "With traditional aggregation, the user has to visit multiple feeds and go thru multiple stories to identify the 360-degree view of a news story. This is wrong. We must do the hard work and become smart helpers to the users" said Mr. Arvind Jha.

inNews uses a 100% server based automation engine to curate, analyze, sort and present news. "We are looking to partner with news publishers and investors in extending our technological edge and offer cutting edge experiences in news readership to Indian users. One immediate passion for me is to break the language barrier and build related article technology across Indian languages" said Mr. Arvind Jha.

Pariksha Labs is one of the few Indian app publishers which is pushing the technological edge and disrupting traditional thinking. "News is a top 10 consumption item for mobile phones and it pains to see leading news aggregators move into content sales. There is so much we can do to improve the news experience for our users and build a business" he stated. The company plans to be working on smart notifications, personalized media monitoring, cross-language related technology and adding social indicators to its volume/velocity vectors.

inNews is currently available on both Apple AppStore and Android Play Store. The app is also available on all Amazon devices from the Amazon store. Links:

PlayStore: https://play.google.com/store/apps/details?id=com.plabs.apps.innews&hl=en

AppStore:
https://itunes.apple.com/in/app/innews-the-big-news-now/id991757311?mt=8

Pariksha Labs Pvt. Ltd. is a leading Indian app publisher focusing on content for Indian residents/diaspora. It has 4 mobile apps around news, films, music and social gifting in its portfolio and is working on a book/magazine app. Pariksha also offers R&D focused Software Development services and specializes in building new products for its customers. For more information visit www.parikshalabs.com.

Paiksha has published four apps and claims a combined user base of 100,000 downloads. It has introduced the concept of virtual currency for in-app transactions and has reported initial success with the experiment. Users can transact across apps through a common registration mechanism. The other apps published by Pariksha includes inTube - an app to quickly see latest movies on YouTube; Filmi Filmy - the first app in the world to offer hindi voice search for hindi film songs; and ThotOfU - an app to make and share personalized greeting cards via WhatsApp, facebook.

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