Pareto Global Associates Application of New Reporting Measures Increased ROI by 18%

Bradford based outsourced sales company Pareto Global Associates upgraded their reporting processes earlier this year which has led to a greater return on investment. End Quote

(1888PressRelease) September 01, 2012 - Monitoring conversion rates closely has given Pareto Global Associates an edge in the sales industry. Their upgraded reporting function has given the firm greater insight into their customers buying patterns and the ability to identify areas where sales are not completed. Pareto Global Associates report the new monitoring and reporting system as contributed to an increased ROI of 18%.

'We have always reviewed our sales pipeline to understand our conversion rate and the quality of leads generated but the recent changes to our reporting processes have let us see area's where implementing a very small change has led to more sales being closed without investing in further marketing or advertising' claims Cyril Williams, Managing Director of Pareto Global Associates.

Lean more about Pareto Global Associates by visiting http://paretoglobalassociates.com

A report from MarketingProfs, with support from Lenskold Group outline 'The return on investment (ROI) of lead generation marketing requires converting leads generated into incremental sales. Higher sales conversion rates and higher value customers results in higher ROI, making it clear that lead quality counts. Sure increasing quantity is important to meet objectives, but it does not necessarily improve ROI. Managing the effectiveness and efficiency of lead generation marketing requires clearly defined objectives, better insight, alignment with the sales organization, and the discipline to measure ROI.'

Cyril Williams of Pareto Global Associates agrees 'Reviewing the quality of converted sales plays a very important role in increasing ROI. Our reporting can now determine the loyalty and longevity of a new customers which is how we can benchmark the quality of the sale'.

Pareto Global Associates are located in Bradford, Yorkshire where sales firms are flourishing as more businesses look to outsource their sales and marketing functions. Reporting and analyzing sales figures and leads is paramount if Pareto Global Associates are to stay ahead of the growing competition in their current market.

Increasing their ROI by nearly a fifth in the first half of 2012 put the firm in a great position to take on further client moving into 2013. Pareto Global Associates objective is to expand their market reach throughout the UK over the next 18 months.

###

Visit Pareto Global Associates Website

space