Pancheros Debuts New Line Of Packaging

Packaging Highlights Humorous Side Of Burrito Brand. End Quote

Iowa City, IA (1888PressRelease) May 22, 2013 - Pancheros (www.pancheros.com), the fast casual Mexican restaurant known for "Burritos Better Built," introduces its new on-trend package design. The packaging revamp includes novel graphic designs for all of the franchise's items such as beverage cups, napkins, carry-out bags and burrito boxes.

Pancheros' amusing packaging features entertaining phrases to give diners a chuckle at checkout. For example, printed on the napkins is, "You probably won't need this but you should take one just in queso," playing on the word "case" and the Spanish word for "cheese." The witty designs utilize the brand's trademark terra cotta and yellow and the contemporary style of using different font sizes in a single graphic to engage guests while also showcasing Pancheros' commitment to fresh, quality ingredients with slogans like the one on their beverage cup, "Ice the only frozen thing we've got."

"The latest package redesign is incredibly visual and colorful; we're excited to upgrade our packaging to match our superior food and service," said Rodney Anderson, President of Pancheros Mexican Grill. "We know our guests are going to enjoy the package redesign and appreciate our brand's cheerful enthusiasm for cheeky humor."

For more information about Pancheros, please visit www.pancheros.com.

About Pancheros Mexican Grill
Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Pancheros Mexican Grill is a quick-serve, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with "Bob the Tool" to get every ingredient in each bite. Along with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has more than 50 locations in the United States and the company plans to have 60 restaurants open across the country by the end of 2013. For more information, visit http://www.pancheros.com.

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