Palm Springs Rattan and Garden Classics Launches Blog with Informative Outdoor Cushion Discussion

Retail Veteran Jerry Newton provides frank and informative discussion of key components in outdoor furnishings in inaugral blog for Palm Springs Rattan and Garden Classics. End Quote

(1888PressRelease) August 30, 2011 - This summer, casual industry veteran and entrepreneur, Jerry Newton was tapped for the first blog discussion, "A Cushion is a Cushion... but not necessarily a good one" by Palm Springs Rattan and Garden Classic as its blog, http://palmspringsrattan.blogspot.com/ launched.

"Our blog is intended to inform not only our clients, but also casual furnishing consumers of the importance of making informed decisions when it comes to their outdoor furnishings," said Tami Newton, Sales Manager of Palm Springs Rattan and Garden Classics. "Cushions are one of the most important components of casual furniture and one that can make or break the entire outdoor experience." The inaugural blog outlines that the cushion on a seating or dining group is an extremely vital part of the success of the group. "Even with the best looking frame in the world, if the cushion is not properly designed, the group will not retail," said Jerry Newton. "I have always believed that the first impression of furniture must be a "WOW", and the second impression as the customer sits down must be an 'AHHH.' Every piece should be individually designed to earn that reaction."

Also pointed out in Mr. Newton's piece was the fact that outdoor cushions are becoming a casualty of cost cutting practices. "Even though labor costs have always been less offshore, in past years the limited selection of marketable fabrics has left a lot to be desired in both quality and style by American standards," said Mr. Newton. "In recent years, major improvement in offshore fabrics has once again encouraged cost cutters to import cushions to cover their product. They often look "acceptable" to the untrained eye, and the landed cost of a cushion with imported fabric and fill is a fraction of the cost of one containing American made materials and labor." The blog continues in saying that there is far more to good quality cushions than appearance.

"There is still no substitute for well engineered consistent quality cushion filler," said Jerry Newton. "An attractive and functional design, the proper density of high quality foam combined with premium fiber, and quality sewing is the one and the only way to accomplish the comfort and durability that consumers deserve and demand."

Newton goes on to refer to the difficulty end consumers have in recognizing the difference in quality of frames between specialty products and those in the mass venues. "But when the consumer sits down for a few minutes, they will become irrevocably convinced that there is truly a difference in comfort between a good domestically produced cushion and a cheap import," said Newton.

The initial Palm Springs Rattan blog, which also highlights the company's products, refers to one answer to the quest for quality could be found in buying American and seeking a manufacturing partner that offers American craftsmanship. "Palm Springs Rattan and Garden Classics is known to have been crafting cushions in Florida since the early 80's," said Tami Newton. "The cushions in the Palm Springs line are uniquely designed for style, durability and utmost comfort on its specific frame. All Palm Springs fully upholstered sofas, sleepers, loveseats, recliners and action chairs are manufactured in the USA by American craftsmen. There is also a very extensive selection of high quality fabrics offered at one grade pricing."

Yes... a cushion is a cushion… and some can even look pretty good. But when you find the one that is designed from top to bottom with pride and quality, you will quickly experience the difference.

For more information about Palm Springs Rattan and Garden Classics, visit www.palmspringsrattan.com or contact Tami Newton at sales ( @ ) palmspringsrattan dot com.

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