Page-One Ranking Achievable With Search Engine Optimization (SEO)

The cosmetic dentists at Smile South Florida came to us because they weren’t getting the desired traffic to their site,” said Husayni. “When we first began working in January with Dr. (Charles) Nottingham and his team, they appeared just twice on the first pages of Google and nine times on Yahoo for their 212 primary keywords. On MSN, they were practically non-existent. End Quote

Fort Collins-Loveland, CO (1888PressRelease) June 08, 2007 - 123 N. College Ave.,
Fort Collins, CO 80521
• 303-932-6559

Media Contact
Ali Husayni
303.932.6559 (office)
970.443.0769 (cell)
contact ( @ ) SinaiMarketing dot com
http://www.SinaiMarketing.com

Once upon a time, a business could just throw together a website, toss it up on the Internet and wait for clients to flock to their site.

With the exponential growth of Internet sites, however, this outdated strategy ensures Google, Yahoo and MSN search engines will relegate such websites to their bargain-basement pages.

It wasn’t long before a new specialty emerged: Search Engine Optimization. This complex process employs several tactics to ensure a site appears on the first pages of the major search engines. SEO also improves the volume and quality of traffic for a website.

A 2006 study by Jupiter Research corroborated what had already become common knowledge: “62 percent of search engine users click on a search result within the first page of results, and a full 90 percent of users click on a result within the first three pages of search results.”

The study also found 88 percent of surfers unable to find the desired information in the first three pages are more likely to change their search engine terms than to look through additional results pages.

Is it any wonder page ranking became a vital component of Internet marketing?

Burying “keywords” into a websites code and content is the primary key to optimization. Keywords are the words or phrases surfers use to find the information they seek.

Sinai Marketing CEO Ali Husayni offered an example of how SEO techniques can move a website to those highly desirable first pages.

“The cosmetic dentists at Smile South Florida came to us because they weren’t getting the desired traffic to their site,” said Husayni. “When we first began working in January with Dr. (Charles) Nottingham and his team, they appeared just twice on the first pages of Google and nine times on Yahoo for their 212 primary keywords. On MSN, they were practically non-existent.”

By implementing a variety of SEO techniques, including link building (creating inbound links to a website) and regularly updating site content, the Fort Collins, Colo.-based Sinai Marketing blew Smile South Florida’s competitors out of the water.

“By April, they were appearing on the first pages of Google for 208 of their 212 keywords, like “Extreme makeovers in Fort Lauderdale” and South Florida Cosmetic Dentist,” said Husayni. “They were amazed to see the speed of our results.”

The numbers for Yahoo and MSN were equally impressive. For the 212 identified keywords, Yahoo posted 176 and MSN posted over 200 first-page appearances

Alex Nottingham, marketing director for the Fort Lauderdale and Boca Raton-based dental practice, was fascinated by the SEO process. Before long, he was optimizing portions of the site on his own.

First page placement proved just the ticket to attract pre-qualified, clients, saving a business a tremendous amount of time, energy and money.

“In my 30 years of dentistry, I have never seen so many new patient consultations,” said Dr. Nottingham.

SEO expert John Reese perhaps put it best: “The key to dominating any market online (now or in the future) is simple. It comes down to who has the highest average visitor value and who has the most traffic.”

© 2007 Sinai Marketing, Inc. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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