Outdoor Retailer Hosts Industry Party Alongside Unified Bouldering Championships the First Night of Summer Market 2010

The industry gathers after hours to enjoy refreshments, beach volleyball and other games before joining the local public for a professional climbing competition. End Quote

(1888PressRelease) July 20, 2010 - SAN JUAN CAPISTRANO, Calif. - Outdoor Retailer (OR) will host its Summer Market Industry Party on Pierpont Avenue adjacent to the Unified Bouldering Championships (UBC) August 3, 2010, the first day of Summer Market 2010 held at the Salt Palace Convention Center in Salt Lake City, Utah August 3 - 6. Open Air Demo, held at Jordanelle State Park on August 2, precedes Summer Market.

"The Bouldering Championships is arguably the biggest event in American climbing, and it happens in concert with Outdoor Retailer," said Kenji Haroutunian, Outdoor Retailer show director. "It will inspire thousands in the industry and general public, reaching beyond the live experience on-site and broadcasting live in HD to people around the world."

OR invites Summer Market attendees to mingle and network at the Industry Block Party presented by Merrell and Stanley. Join OR on Pierpont Avenue for appetizers, beer, games of Cornhole, Merrell's beach volleyball tournament and Stanley's VIP treatment from 6 p.m. to 8 p.m.

Nine co-ed teams are needed for the block party's Beach Volleyball Challenge presented by Merrell. Brands wanting to compete should contact Amy Roder at amy.roder ( @ ) wwwinc dot com dot

Stop by the Stanley booth (# 21013) during show hours on August 3 for passes to Stanley's "Built for Life" Industry Party VIP area. The first 100 VIPs get Stanley's new reusable Carbonated Drink Bottle.

Directly after the Industry Party, attendees can climb the stairs to the UBC Pro Tour Finals at the Shilo Inn parking structure also on Pierpont Avenue. Starting at 7 p.m., the industry and the local public are invited to watch the world's six best male and female climbers compete for a $10,000 purse. Past winners include Chris Sharma, Alex Johnson, Alex Puccio and Daniel Woods.

"There is no place that captures the energy of climbers and the climbing industry better than Outdoor Retailer," said Pete Ward, managing partner of NE2C Productions, the company operating the UBC Pro Tour. "We've been fortunate to work closely with OR as it has continued to elevate the profile of climbing at the show."

Admission to the UBC Pro Finals is free with an OR badge and $15 for the general public. Food and beverages will be available for purchase on-site. The Pro Tour After Party, presented by Sanuk, with music from Donovan Frankenreiter will begin at the Shilo Inn at 9:30 p.m.

A live HD broadcast of the competition and more information about UBC is available at www.boulderingchampionships.com.

Read about more events happening at Summer Market on outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from August 2, 2010 and the trade show from August 3-6, 2010.

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell), mlansford ( @ ) soarcomm dot com
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith ( @ ) soarcomm dot com

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