OtterBox Selects World-Renowned Creative Firm Moxie Sozo as Global Agency of Record
Boulder, Colo.-based creative advertising agency Moxie Sozo becomes international AOR for OtterBox, the manufacturer of protective solutions for handheld technology based in Fort Collins, Colo.
- (1888PressRelease) August 02, 2011 - Boulder, Colorado-based advertising agency and taxidermy aficionado Moxie Sozo announced today its appointment as global agency of record for rugged cell phone case-maker OtterBox.
OtterBox has hired the world-renowned creative firm to assist with its international branding and packaging and to handle all of its communications initiatives. In short, Moxie Soxo will increase global brand awareness of the fantastically sturdy products for which OtterBox has become so highly recognized.
"Adding OtterBox to our esteemed client list is both an honor and a privilege," said Leif Steiner, Creative Director and Founder of Moxie Sozo. "This company is definitely going places and we're very excited to be along for the ride. I've always wanted a playful otter as a pet - or an office mascot - but representing a bevy of otters is certainly a fantastic substitute."
The OtterBox campaign will be aimed at connecting with the hearts and minds of its consumer base, which consists of tech-savvy smartphone and tablet users. In addition to its award-winning creative work, Moxie Sozo will also establish a digital presence for the brand that reaches OtterBox's core audience efficiently and effectively.
"OtterBox, the global leader of protective solutions for handheld technology, is honored to partner with Moxie Sozo for the coordination of key creative initiatives," said OtterBox Marketing Manager Dave Goldfain. "Together we hope to enhance awareness and enthusiasm around the OtterBox brand."
Joining forces with OtterBox has been a very exciting venture for Moxie Sozo as it continues to ramp up its client roster at a rapid pace, exceeding its greatest expectations and forging beautiful new relationships with deserving brands.
To watch Moxie Sozo's warm welcome to the OtterBox team, click here:
http://vimeo.com/25034006
About Moxie Sozo
Moxie Sozo literally translates to: gutsy, intelligent, creative. Our mission has always been to create great work for a select number of clients. At Moxie Sozo, we take pride in offering all of the capabilities of a large agency, yet we retain the personal attention of a boutique shop. We have been sought out by high-profile clients in a broad range of industries, from ski and sports to fashion and food. Clients frequently say that they feel like they are our only account. Personally, we like to think that we are the last agency they will ever need. For more information, please visit our website at www.moxiesozo.com.
Media Contact:
Stephanie Jacoby
Director, Client Strategy & Media Relations
(720) 381-0946
stephanie.jacoby ( @ ) moxiesozo dot com
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