The Delivery Upside for Fast-Casual Restaurants

Ori'Zaba's Scratch Mexican Grill strategically increases revenue and reaches new customers via delivery. End Quote

By taking a data-driven strategic approach at our corporate location, we were able to share our knowledge with franchisees to boost their success.

(1888PressRelease) March 13, 2025 - LAS VEGAS - The data-driven management team at Ori’Zaba’s Scratch Mexican Grill has been testing various delivery options to get food and beverages from their fast-casual locations to their customers. Customer experience, speed, quality, promotional opportunities, revenue generated, profitability and many other factors have been carefully evaluated. With an influx of new customers, third-party delivery now accounts for more than a quarter of the revenue at the corporate location.

The company has tested many different promotions, all with one goal in mind: to get new customers to try Ori’Zaba’s and keep those customers ordering again and again. Discount offers are targeted to new customers with a high value deal on bowls, tacos and burritos. Return customers are provided options on appetizers, drinks, desserts and some core menu items.

Franchise Business Partner Mayela Masoli has taken the lead on delivery research and development for the fast-growing franchise. She has carefully tested and evaluated various third-party delivery companies as well as different promotions.

Masoli explained, “Not all third-party delivery companies are the same – the fees and promotions are different. Thus, the success rate and profitability also vary. By taking a data-driven strategic approach at our corporate location, we were able to see what works best and then share that knowledge with our franchisees to boost their success.”

Ori’Zaba’s provides support to their franchisees all along the way. As the market changes and new options become available, the company tests, adapts and develops best practices.

To learn more about Ori'Zaba's franchising opportunities, contact franchise ( @ ) zabas dot com or visit OriZabasFranchising dot com dot

About Ori’Zaba’s – Ori’Zaba’s Scratch Mexican Grill is a fast-casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in their scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001 Ori’Zaba’s multiple locations can now be found in Nevada and is currently expanding throughout the United States. To learn more, visit OriZabasFranchising.com.

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