Optimize This: St. Louis marketing company teaches business professionals how to harness the power of LinkedIn for generating leads

Guests Will Learn to Optimize their LinkedIn Accounts at This Networking and Learning Opportunity on Wednesday, August 17th, 2011. The event is from 11:30am - 1 pm. Lunch is provided. Register today using the contact information provided. End Quote

St. Louis, MO-IL (1888PressRelease) July 27, 2011 - With LinkedIn becoming a more widely used networking tool amongst business professionals, it has grown more and more important to have an optimized profile. Operationally, the site can be used for lead generation and sales.

CMS Solutions, a St. Louis-based operational marketing and sales support company, hosts "LinkedIn - The Resume of the Future" at its August Table Talk Event. The company practices LinkedIn optimization to attract leads and keep clients informed, and wants to help other companies.

"Many businesses and professionals have yet to unleash the power of LinkedIn. Sales, marketing, and other business professionals should be utilizing LinkedIn as more than just a networking tool," said Harriet Schneider, Director of Marketing for CMS Solutions and presenter for this TableTalk event. "They should be using it to build confidence in their brand, generate leads and close sales."

LinkedIn, a professional networking site gives businesses and individuals the opportunity for self promotion. Business people can post company updates, answer questions, join groups and discussions, and track who's been visiting their profile.

"Having a LinkedIn profile and making it operational are two totally different things," said Schneider. "TableTalk guests will learn the 4 key components to turning LinkedIn contacts into revenue."

Schneider considers a LinkedIn profile a means of personal branding, where leads and other opportunities can be generated on a personal level. She added that an optimized LinkedIn profile makes one look impressive and confident. "An incomplete, inactive profile just looks bad. How do you think that makes clients and prospects feel about your company?"

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