Optimiser has Launched Marketing Suite to Fuel Marketing Efforts of Organisations

Optimiser has introduced a Marketing Suite to help businesses grow better and improve customer engagement. In addition, it would fuel the marketing efforts of organisations. End Quote

(1888PressRelease) September 14, 2022 - Optimiser has introduced a Marketing Suite to help businesses grow better and improve customer engagement. In addition, it would fuel the marketing efforts of organisations.

Optimiser's Marketing software for business comes with insightful tools that track the demographics and psychographics of customers, funnels, leads and mailers. With the power of one platform on the company's side, business owners can align the sales and the marketing department to shorten the sales cycle by effectively nurturing the leads.

Optimiser allows businesses to store important data in the platform, backed up in the cloud and kept secure with the most advanced technologies. In addition, data access can be granted based on the organisational hierarchy to keep the data intact and safe from breach.

Talking about the powerful marketing suite, Varun Kapoor, CEO of Optimiser, highlighted that the marketing module is an all-rounder that will give marketers the flexibility to craft brand new strategies and communication tactics.

"Marketing does not need to be expensive. However, it needs to be conducted with a strategy and backed by meaningful data. Optimiser's intelligent system will enable every business to connect with customers across every channel, collaborate with the sales department without any data silos, improve productivity with marketing automation and use the analytics for resourceful strategy building."

Optimiser is a fully customisable platform that can be integrated with third-party applications seamlessly, allowing data from different sources to be collected and analysed. The marketing teams greatly benefit from this feature as the team has access to more relevant and personalised data to understand customer behaviour.

The templates within the platform for email marketing are either pre-designed or can be built from scratch. Tailored to achieve the KPI goals of a business, these emails can be tested with A/B testing and marketing automation. Saving time and financial resources, the marketing module runs reports on CTR, bounce rates and conversions. In addition, the dashboard on Optimiser gives a glimpse into the data needed to make market decisions and can be customised to track the important KPIs.

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