Optimiser has introduced Opera-Integration to Build Efficiency for Hotel Operations
Optimiser has introduced Oracle’s Opera Integration to streamline business processes and increase productivity of employees. With the introduction of Opera Suite by Optimiser, hotel owners can seamlessly transfer data between Opera PMS and Optimiser.
- (1888PressRelease) April 25, 2022 - Acting as a single source of truth, the Optimiser platform offers a centralised data management system that simplifies and centralises rate management. Sales activities of a business can be connected through Opera, and the guests can be provided with a highly personalised experience with the seamless booking information transfer.
The hospitality business will find this integration between Opera and Optimiser a redefining source for simplifying and empowering hotel management. Opera is the biggest property management system chosen by large property owners around the world. With its integration with Optimiser's CRM, the information will be stored in one platform, allowing easy maintenance of multiple properties.
Adding to the long list of features, Fiona De Ruiter, Client Service Director at Optimiser, said, "The Opera suite offers revenue analysis and reports for team performance with the in-built analytics system. With this suite, hotel owners can identify their VIP clients even before the check-in happens. Businesses will be able to run operations, manage it and grow intuitively with the intelligently built Opera suite.”
“With this integration our clients run focused marketing campaigns with all guest data accurately transferred from Opera to Optimiser. They create multiple customer segments, create lead nurturing campaigns and perform A/B testing of campaigns. Additionally, analyse the effectiveness of the campaign with in-built reports” - she further added.
Offering a 360-degree view of the operations, the hotel owners can connect the sales activities on Optimiser with the revenue generation that is recorded on Opera. Optimiser brings all the data in one place to run an analysis and dish out intelligent reports complete with charts and graphs. The intuitive automation boosts productivity within the organisation and saves time by eliminating the need to accomplish any manual tasks. Client experience can be enhanced with the booking information transfer and focused marketing campaigns can be organised through the Opera to Optimiser guest data transfer for accurate segmentation. The marketing campaigns are measurable and the effectiveness can be measured with the in-built reporting system.
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