OntoGolf to Showcase Golf Lesson Management Platform at the PGA 2012 Merchandise Show

OntoGolf Station, App for Golf Facilities and Instructors to be Exhibited in the New Product Zone. End Quote

(1888PressRelease) January 12, 2012 - OntoGolf today announced its participation with Range Servant at the PGA 2012 Merchandise Show (Booth #3542). The recently launched golf lesson management platform - the OntoGolf System, will also be featured in the technology section of the event's New Product Zone.

The PGA merchandise show is the largest trade event of its kind in the golf industry, and is expected to draw an audience of over 41000 industry professionals. Attendees include PGA and LPGA professionals, retail and equipment buyers, golf course owners/managers/developers, golf instructors, superintendents, and other industry professionals. It also includes key off-course, on-course, large resorts and management companies.

This year's event will be held January 26-28, at the Orange County Convention Center in Orlando, Florida.

The OntoGolf system is an innovative way for golfers to manage their own experience while increasing lesson revenue for golf facilities and instructors. This also includes golf management companies, park and recreational facilities that are looking to supplement revenues. With its potential to make golf instruction accessible to players at every level, OntoGolf is set to be a leader in player development and grow-the-game initiatives.

The system includes the OntoGolf Station, with an iPad pre-installed with the OntoGolf app. The station is accessible to golfers for registration, scheduling, check-in and payments. Instructors can administer and monitor their business process from a smart phone or any other web-enabled device. The patent pending process increases the impulse scheduling opportunity and saves human resources.

Key features are:
• Lesson management portal for instructors
• Easy self-registration, lesson scheduling and check-in
• An integrated instructional video portal
• Seamless payment integration for pay later, credit cards or PayPal
• Makes lessons affordable and keeps golfers in the game
• World class reliability and speed on the Amazon cloud computing platform

"OntoGolf is a very effective way of increasing lesson revenue in the pro shop and online," said Scott Morgan, PGA Member and General Manager, The Lakes at El Segundo. "When golfers manage their own registration, scheduling and payment, it's a lot more efficient, and benefits everyone."

"The OntoGolf System is a revolutionary new revenue opportunity for instructors and pro shops," said Hormuz Minina, founder of OntoGolf. "It's easy to use, access, and can generate impulse purchases right where the golfer is most likely to schedule a lesson - the golf facility. We're delighted with the response, since its launch and expect it to have a lasting impact on the game of golf and the instructors who teach it."

Location at the Show:
OntoGolf can be seen at the PGA Show's New Product Zone (New Technology Section), and at the Range Servant America booth (#3542).

Availability:
Immediate. OntoGolf is distributed exclusively through Range Servant America in the United States, Forestar Golf in Canada and elsewhere through Range Servant AB Sweden. Range Servant is a world leader in golf driving range equipment and ball management systems.

About Hormuz Minina, Founder of OntoGolf
Hormuz Minina the developer of OntoGolf has spent the last decade creating a variety of software solutions for the golf industry. Beginning as part of the original development team of Select Control at Range Servant®, Hormuz has worked on products in use at top golf driving ranges worldwide. His client base includes Haggin Oaks, Sacramento, CA, Spring Rock Golf, NY, Interbay Golf in Seattle, WA and Eaglequest Golf in Canada, all of whom were named in Golf Range Magazine's Top 100 list for 2011.

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