Online Perfume Shopping redefined by York Perfumes India Pvt. Ltd. with launch of E-Store
Perfume industry is India is growing at 50% per annum. This has given a proportionate boost to the online buying of perfume products in India. Perfumestationonline.com, an E-Store focusing on affordable quality perfumes has been launched by York Perfumes India Pvt. Ltd. to cater to this demand. It is a 100% perfume store and has a vast assortment of quality perfume products for men, women and tee.
- (1888PressRelease) March 02, 2012 - York Perfumes (India) Pvt. Ltd has launched Perfumestationonline.com as an extension of its Perfume Station offline stores which have proved to be a very successful concept in India."Our objective is to bring perfumes to the masses so as to break the myth that Perfumes are meant only for the rich and famous" says Mr. Sandeep Kapoor, C.E.O of York Perfumes (India) Pvt. Ltd. At present perfumestationonline.com has about 100 different products with its range starting from Rs. 250. The company in one year has opened 12 Perfume Stations in India and its target in 2012 is to take this number up to 50.
Usage of perfumes in India is increasing at a very fast pace as today's youth is much more conscious of how they look and smell. "With a revolution in the communication industry today's youth of India is much more aware of the changing fashion trends around the globe and is much more open to trying different perfumes at the same time" explains Mr. Piyush Kapoor, one of the directors of York Perfume ( India ) Pvt., Ltd,
The trend of using perfume products are not only limited to the metro towns but has penetrated in 2 & 3 tier cites also and that is why online buying of fragrances is also growing with leaps and bounds. Perfumestationonline.com has wide collection woody, spicy, flowery, citrus, oceanic, sweet and oriental perfumes to satisfy all moods and emotions. It has been scientifically proved that the use of fragrances increases the efficiency of a person and helps to fight depressions.
There are perfumes which also go very well with the Zodiac signs of a person and perfumestationonline.com has a full section on this where you can choose perfumes according to your personality and zodiac signs. This makes perfuemstationonline.com a unique concept in buying perfumes online.
Perfume Station has also set a new trend of making licensed perfumes in India by making a unique range of Archie perfumes. These perfumes are made under the license from Archie Comics Inc. and are targeted towards the teenagers who can now have their own identity by using these fragrances.
"Making perfumes under famous licenses will be one of our important strategies for the Indian market because this segment is almost untapped in this country" points out Piyush Kapoor.
http://www.perfumestationonline.com
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