One stop kitchen store Cookscape en-route to franchise concept through Francorp
COOKSCAPE a one-stop kitchen store offering comprehensive kitchen solutions has associated with FRANCORP a part of Franchise India Group, an ace integrated franchise and retail solutions company in Asia to strategize its expansion path in India.
- (1888PressRelease) December 01, 2011 - FRANCORP is supporting COOKSCAPE by preparing the franchise concept evaluations and framework development; economics and management of franchise network; guidelines for franchise operating systems and manuals; marketing guidelines and franchisee recruitment process; performance management and reporting system; franchisee revenue model and fees structuring and finally preparing legal agreements- guidelines.
COOKSCAPE is a well designed store with brightly lit interiors and a thematic display of different kitchen layouts and kitchen products. It is manned by a team of well trained and motivated personnel, skilled in all aspects of kitchen design, kitchen installation and offering comprehensive kitchen solutions. A never before kitchen store, COOKSCAPE offers the entire range of modular kitchens and kitchen products, all arranged and organized in the most convenient and user friendly manner. The services offered by COOKSCAPE are taking the kitchen measurements; Designing of the kitchen; Supply, installation and commissioning of the kitchen; Design and installation of the kitchen counter; Selection of kitchen supporting systems and kitchen appliances; Kitchen financing; Installation of kitchen products; Post sales service of kitchen products.
The various products that encompass COOKSCAPE are modular kitchen systems; kitchen accessories; kitchen counters; chimneys and kitchen hoods; built in hobs, barbeque, deep fry; cooking ranges, dish washers; kitchen sinks and faucets; water purifiers and food waste disposers; built in ovens and micro wave ovens. COOKSCAPE also offers other home woodwork requirements like the Wardrobes, Show Case Units, Pooja Cabinets and TV units.
Mr. K. Chandrasekaran. Chief Executive Officer - Orchid Designs Private Limited states "Orchid Designs Private Limited, the owner of the brand COOKSCAPE is a 11 year old Company, with 14 showrooms, predominantly in South India. The company has created its name for its quality and service and has its own state of the art manufacturing facility with fully trained personnel in Chennai. It has wide range of finishes to choose from. The Company has in house design facility headed by an Architect and have been constantly upgrading the designs, new products and finishes. The Company sources the best of materials including Hardware from reputed International and Indian brands. The Company manufactures and markets kitchens that are suitable for wet Indian Cooking conditions. The Company offers a 10 year Warranty for kitchen towards any manufacturing defects in the basic raw material used i.e. de gradation in wood / plywood etc. The Company has drawn up its ambitious plan to reach out to many customers who are in need of Modular Kitchens across India. In their quest for achieving its objective to increase the network of showrooms, the Company has tied up with FRANCORP, the Franchising Leader to assist them in finding the right and ideal Franchisee. The Company is confident that partnering with Francorp will yield good results."
The Company has tied up with Baumatic, a UK incorporated Company who have their head quarters now in Prague, The Czech Republic, for their requirement of Chimney, Hobs, Heating and Cooling Appliances including Dishwashers and Washing Machines. Orchid Designs Private Limited are Baumatic's sole Indian partner.
The Company also has tied up with EWE, Austria for exclusive imported kitchens and has exclusive showrooms displaying EWE kitchens in Chennai and Bangalore. EWE, is part of the group Nobia, who have 24 brands under them and are the largest manufacturers of Kitchens in Europe.
Mr. Gaurav Marya. Managing Director - Francorp on this occasion opines "We are happy to account COOKSCAPE in the overall review and recommendation program. The concept of modular kitchen franchise is mostly elite in India and has a great scope in the market. The sector has immense potential given its nascent growth. Tackling huge demand for modular kitchens require new and enterprising players, who are ready to exploit the segment with their commitment and business acumen. Gradually, it is percolating down to the upper middle class as well. This provides for perfect ingredients for a successful biz concept."
According to the industry survey, the Market share for the Modular Kitchens in the west is presently hundred percent while in the oriental and Eastern countries it is sixty to seventy percent. In extreme contrast to this, India presents a major business opportunity for the Franchisee, in that, the market share is less than 0.1 percentage of the total kitchen market . In the next five years, a shift of 5% towards Modular Kitchens in Urban India with a consequent impact on Semi-urban markets is envisaged. This would mean a market size of a few thousand crores which is bound to grow exponentially in the years to come.
About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 34 years.
For media enquiries, please contact: Ruchika Malhotra| PR & Corporate Communications Manager| 09311911705| mruchika ( @ ) franchiseindia dot in|For more information, kindly visit: www.francorp.in
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