On-Site Leasing Center, Professionally Furnished Models are Coming Soon to Prism's Parkway Lofts in Bloomfield, N.J.

Multi-Family Adaptive Reuse Project Features 365 Luxury Loft-Style Apartments. End Quote

Bergen-Passaic, NJ (1888PressRelease) November 09, 2013 - An on-site leasing center and four professionally furnished model residences are coming soon to Parkway Lofts, a benchmark industrial-to-residential adaptive reuse project in Bloomfield, N.J., developed by Prism Capital Partners LLC.

Originally built in 1915 by The General Electric Co., Prism has redeveloped the landmark six-story warehouse building into 365 beautifully appointed luxury apartments. Spacious, open floor plans include a mix of studio, one- and two-bedroom loft-style and duplex residences. Monthly rents will start from the $1,500s.

"These are not your typical cookie-cutter apartments. Prospective tenants will not find anything else that even comes close to matching the excitement of these beautiful and unusual residences," said Adrienne Albert, CEO of The Marketing Directors, exclusive marketing and leasing agent for Parkway Lofts. "These homes in their design and style harken back to an industrial era while truly embracing a luxury lifestyle."

Modern classic apartments feature 12- and 17-foot ceilings soaring above exposed columns and beams; breathtaking views of the Manhattan skyline and the Watchung Mountains from 13-foot insulated windows; designer kitchens with stone countertops, wood cabinetry, mosaic backsplashes and polished concrete floors; and lavish bathrooms with sumptuous appointments and custom-tile flooring.

A gracious, attended lobby will greet residents and their guests with reclaimed wood and glass walls, a fireplace and a spectacular water fountain. Parkway Lofts provides a sustainable and energy-efficient environment in which to live.

The on-site leasing center will allow visitors to learn more about the Parkway Lofts' lifestyle. "Prospective renters can visit the leasing center and meet with one of our professional sales representatives, view available floor plans, tour model homes and find the apartment that best suits their needs," said Martin Brady, executive vice-president of sales and marketing for The Marketing Directors.

Parkway Lofts residents will have full access to an exciting suite of amenities that enhances the overall lifestyle. These include concierge service, a two-level state-of-the-art fitness center, a 20-seat screening theater, a roof-top deck, a private party and billiards room, and a dog run. The building is pre-wired for Wi-Fi service. In addition to private laundry rooms in each apartment unit, residents will have access to larger commercial-style laundry facilities and storage lockers on each floor. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations.

Designed to take full advantage of its extraordinary location, NJ Transit's Watsessing Avenue Station is just 1,000 feet away, and major highways including the Garden State Parkway and New Jersey Turnpike are immediately accessible.

"We already have received an unprecedented level of interest from prospective tenants who have been waiting for an ultra-luxury rental opportunity like Parkway Lofts for a long time," said Prism's Edwin Cohen, principal partner. "The combination of industrial design elements, incomparable homes and amenities, and a coveted Essex County address is proving very attractive to today's renters.''

Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield, and will be open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.

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