Olympus Marketing Outlines Reasons Customer Service and Branding are One & the Same

New Orleans-based sales and marketing firm, Olympus Marketing, reveals why they believe customer service and branding to be the same thing. End Quote

A brand is the expectation the customer has of the brand upon seeing that logo or hearing the name.

New Orleans, LA (1888PressRelease) February 27, 2015 - Over the past few years, developments in technology have created a new era of consumers. They are the most time-crunched and possibly the most impatient group of consumers in history. They have access to more product information and have more choices on where and when to shop than ever before. In order to please these new consumers, businesses have to put the needs, expectations and experiences of their customers in the forefront in order to keep them engaged and interacting with the brand.

About Olympus Marketing: http://www.olympusmarketinginc.com/about/

This means that in-store staff or those in a business's call centre are the face of the brand and the customers' first point of contact. Olympus Marketing says that every single interaction with a consumer is a reflection on the business and also a branding message. The way a representative greets customers, communicates with them (in person, by phone, email or even auto-responder), follows-up, encourages repeat business and promotes products is each an opportunity to brand the business. Each interaction, whether it be good or bad is an experience that results in the expectation that the consumer has in doing business with the brand, points out Olympus Marketing.

A brand is not just the logo or catch-phrase that a consumer associates with them, although they do become part of the mix. A brand is the expectation the customer has of the brand upon seeing that logo or hearing the name. And as Olympus Marketing points out, expectations are formed through experiences with that brand, making it more important than ever to get it right first time.

Olympus Marketing says that making every consumer feel valued is the most important part of customer service. By making every customer feel as though their opinions and their custom are truly valued by the brand it will encourage that consumer to become loyal, return to the brand again and again and also spread the word about their positive experiences. This will in turn become a strong branding message for the business and customers will associate that brand with positive experiences.

Olympus Marketing is an outsourced sales and marketing firm based in New Orleans. The firm specializes in directing personalized campaigns which they take directly to consumers - on behalf of their clients' brands - via face-to-face marketing. The firm believes that the one-to-one interaction provides the best customer service possible as it allows them to answer any queries and solve problems quickly, as well as build long-lasting and personal relationships between brand and consumer. This leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

http://www.olympusmarketinginc.com/

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