Oleg Kuznetsov became the head of the combined marketing department of the AVTODOM and the AutoSpecCentre
This summer, AVTODOM and AutoSpecCentre announced the merger of management companies and administrative divisions into a single strategic cluster.
- (1888PressRelease) September 12, 2021 - This summer, the AVTODOM group of companies and the AutoSpecCentre group of companies announced the merger of management companies and administrative divisions into a single strategic cluster. Holdings plan to scale the best business practices across both companies due to synergy and modernization operational process. According to this concept, Oleg Kuznetsov headed the combined marketing department of the GC AVTODOM and the GC AutoSpecCentre.
Oleg Kuznetsov joined the management team of the holdings as Marketing Director in September 2021. Oleg has over 9 years’ experience in the auto business. Oleg was in charge of IT and E-commerce. He has extensive experience in automating car dealer business, including CRM, DMS and BI systems, and a mobile application. His portfolio includes successfully implemented projects of marketing automation and the organization of online car sales during a pandemic.
The general trend towards digitalization requires businesses to implement new technologies and marketing tools to increase efficiency. Among the key projects of AVTODOM and ASC are the implementation the strategy of omnichannel interaction with customers, digitalization marketing, the introduction of a unified Customer Data Platform for the accumulation and enrichment the client base, analytics and direct marketing. This will allow moving from a classic sales funnel model to customer lifecycle management. The tasks of marketing development include comprehensive end-to-end analytics, deep segmentation the customer base, automation and personalization of marketing communications, increasing the customer life cycle, expanding the average check, planning and standardizing marketing and advertising.
«I am confident that car dealers can and should provide customers with exceptional service. We plan to stand out for this in a competitive environment. Providing customers with the highest level of service will lead to the accumulation of a permanent loyal customer base and reduce marketing costs in the future, – Oleg Kuznetsov, marketing director of AVTODOM group and AutoSpecCentre group, shared his plans. – It is beneficial for customers and dealers that dealers provide a single exceptional service for the purchase and maintenance cars. This can only be done through a combination of marketing, IT solutions and a culture focused on customers".
AVTODOM was founded in 1992. The company specializes in sales and service of premium and luxury cars. The company's portfolio includes 10 car brands: BMW, MINI, Lamborghini, Mercedes Benz, smart, Porsche, Audi, Volvo, Jaguar, Land Rover and 3 motorcycle brands: BMW Motorrad, Ducati and KTM. Dealer centers are located in Moscow, St. Petersburg and Krasnodar. AVTODOM actively develops used car sales and offers a full range of financial services.
AutoSpecCenter has been operating on the market since 1998. The ASC portfolio includes brands: Porsche, INFINITI, Volkswagen, ŠKODA, Nissan, Hyundai, Kia, Mazda, HAVAL, GEELY, Chery. Dealer centers are located in Moscow and the nearest Moscow region. It offers a full range of services for the sale, warranty and service of cars, the sale of original spare parts and accessories, commission trade, as well as additional services, car loans and insurance.
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