Old-World Cuisine Meets Cutting-Edge Technology

Ori'Zaba's Scratch Mexican Grill boosts customer engagement with innovative tech platform Momos. End Quote

It is a chance for us to connect with our customers and for them to learn how much we genuinely care about their experience.

(1888PressRelease) April 19, 2024 - LAS VEGAS - Known for their old-world Mexican flavors, Ori'Zaba's Scratch Mexican Grill is on the cutting edge of technology and is constantly innovating to attract new customers, respond to existing customer feedback and provide superior customer service. As part of this mission, the company is leveraging Momos to serve their customers at franchised and corporate locations.

The highly advanced AI-powered customer management technology platform is specifically designed and engineered to help restaurants enhance the customer experience in a more personalized and efficient way. Momos gathers customer insights and feedback and then quickly delivers that data directly to restaurants, boosting customer acquisition and increasing loyalty.

“We ultimately use the technology as a bridge to build and nurture ongoing customer relationships – which has always been our focus and one of the keys to our success,” explained Ori’Zaba’s Franchise Business Partner Mayela Masoli. “Through Momos, I am often able to directly respond to customers’ feedback and questions in real time. Our ability to immediately apply come back rewards to their loyalty account is a powerful game changer.”

She often responds personally to customers who reach out to thank them for their feedback, reviews and for being loyal customers. She knows from experience how effective Momos is for engaging customers in a prompt, individualized way.

Momos’ Co-Founder and CEO Sai Alluri added, “Our platform sits at the intersection of customer experience,
customer service and marketing. We provide tools to make it easier for restaurants to communicate and engage with their customers across all their online and offline channels.”

Customer satisfaction and retention is critical for any restaurant because, as pointed out by Harvard Business Review, acquiring a new customer costs five to 25 times more than retaining an existing one. Not only that but increasing customer retention rates by just five percent increases profits by anywhere from 25 percent to 95 percent. Forbes cites research showing that existing customers spend over 30 percent more than new customers and are 50 percent more inclined to try new products.

“Customers value and appreciate our personal touch and it helps set us apart from the competition,” added Masoli. “It is a chance for us to connect with our customers and for them to learn how much we genuinely care about their experience.”

Masoli offered a perfect example based on a recent customer interaction. “The customer emailed us and said, ‘Your burritos are EXCEPTIONAL! I've been going to all of your locations in Vegas since 2017 and the quality of the food since then has always been AMAZING!’ So, I arranged to meet with her at our restaurant and surprised her with one of our tote bags and a voucher for a free dinner for her and her friend.” The customer was so impressed by Ori’Zaba’s that she enthusiastically declared, “I won't get burritos anywhere else.”

To learn more about how Ori’Zaba’s merges technology and the human experience for the franchisees, email franchise@zabas.com or visiting https://zabas.com/franchising.

About Ori’Zaba’s – Ori’Zaba’s Scratch Mexican Grill is a fast-casual Mexican restaurant chain whose mission is to feed the soul of every guest with old world Mexican flavors, made every day with care in their scratch kitchens, with the finest, freshest ingredients. Originating in Las Vegas in 2001, Ori’Zaba’s multiple locations can now be found in Nevada and is currently expanding into Michigan, Texas and throughout the United States. To learn more, visit https://zabas.com/franchising.

About Momos – Momos is the Customer Lifecycle Management platform for multi-location F&B brands. The company help brands connect their entire customer journey and automate everything with AI. From the first time a customer visits a store, to the eighth time they return, Momos manages every customer interaction, powers every customer touchpoint, drives customer insights, at every location. Momos sits at the intersection of Customer Experience, Customer Service and Marketing.

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