OK Money PL Starts Cooperation With Bluerank
The end of 2011 was a starting point for the cooperation between Bluerank, a Polish SEO/SEM company and OK Money PL, owned by DFC Global Corp, the world leader of providing a wide range of financial services.
- (1888PressRelease) February 17, 2012 - At the end of 2011 Bluerank ( http://www.bluerank.com/ ), the renowned SEO/SEM company based in Lodz, Poland and OK Money Poland ( http://www.okmoney.pl/ ) started a mutually beneficial cooperation, the aim of which is to introduce the brand into the Polish market. OK Money Poland is owned by DFC Global Corp. (a company formerly known as Dollar Financial Corp.), a worldwide leader of providing diversified financial services mainly for unbanked and under-banked consumers or small business owners who take advantage of the services brought along by the company itself rather than banks or other financial institutions. DFC Global Corp. affiliates nearly 1,300 retail storefront locations, has a multitude of websites, phone and other remote platforms which provide a wide range of financial services and products both in North America and Europe: the USA, Canada, the United Kingdom, Finland, Sweden, the Republic of Ireland and Poland.
The list of the available products and services offered by DFC Global Corp. include short-term payment consumer loans, secured pawn loans and check cashing services among others, enabling its customers to get the instant access to cash for the living expenses or other purposes. The company also offers the Internet-based, short-term, single payment consumer loans, which are provided in Canada under Money Mart name, and in the United Kingdom mainly under the Payday Express and PaydayUK brand names. In Finland the company introduced OK Money Finland ( http://www.okmoney.fi/ ), Risicum Finland ( http://www.risicum.fi/ ), Nettivippi ( http://www.nettivippi.fi/ ) and Laina ( http://www.laina.fi/ ) services, and in Sweden the services OK Money Sweden ( http://www.okmoney.se/ ) ) and Risicum Sweden ( http://www.risicum.se/ ).
Bluerank's main objective was to conduct the market analysis in order to diagnose the level of competitiveness in the SEM industry, in the scope of the applied methods and solutions. The above mentioned analysis remained the core of the company's strategy to enter the market, with the emphasis put on the search engine aspect. Having conducted the analysis, Bluerank provided more complex service to the benefit of OK Money PL, including the wide-ranging SEO, PPC and Analytics operations. The OK Money PL has also been thoroughly screened as far as the web service usability and conversion optimization are concerned.
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