Oink Ink Announces 14th Annual Dead Radio Contest
Oink Ink, the bicoastal creative shop, has announced the call for entries to the 2011 Dead Radio Contest. Submissions accepted through June 15.
- New York, NY (1888PressRelease) May 11, 2011 - Addressing what occurs "when bad things happen to good ideas," Oink Ink's Dead Radio Contest is a competition for advertising copywriters who have written radio scripts that for whatever reason (too provocative, too silly, or simply overlooked) were never selected by the client. A panel of industry leaders will judge the entries and choose the best "dead" spot, along with 2 runners-up. The Grand Prize Winner receives a deluxe trip to Oink's studios in New York City or Los Angeles (2-night luxury hotel stay included), where the once-shelved spot is brought back to life and given the benefit of a fully cast, directed and mixed production. Judging by the success of prior years, Oink Ink expects 2011's pool of submissions to be extremely competitive.
What began as a humble platform to shine light on overlooked-but great-radio ads has become an arena for writers to gain recognition for stellar work that isn't always embraced by clients. However, the occasional reigning Dead spot has caused some clients to think twice about their initial rejection-and some ads have made it to the air after all.
"In fact," according to Oink president, Dan Price, "since the contest began, about 7 or 8 winning spots went on to eventually win national awards." Among them Radio Mercuries, Cannes Lions and several others. Since 1998 spots written for IKEA, Southwest Airlines, Durex, Miller Lite, Verizon and even M.A.D.D. have earned recognition as the best of the Dead.
Last year's Grand Prize Winner Tommy Troncoso of BBDO/NY wrote a radio script for client Amp Energy Drink titled "Wright Brothers." The spot features a comical dispute between the famous siblings before they went down in history as the fathers of flight. Amp originally passed on the script, but it got a second chance and a production courtesy of Oink Ink's L.A. facility.
"Working with Oink Ink was great-from the casting to the directing to the production, they made my spot live up to its potential," said Troncoso.
Scripts submitted for competition must not have been previously produced by a client or its agency, and should be no longer than 60 seconds in length.
"[The Dead Radio Contest] gives us hope that the radio spots we love may not be dead after all. Just incapacitated or in a very serious coma," said Cam Boyd, 2007's Grand Prize Winner.
For further contest details and submission forms, please visit the Dead Radio Contest Website [http://www.oinkcreative.com/deadradio.php] or contact Jon Derengowski [jon ( @ ) oinkcreative dot com or 212-334-5800].
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