Obama Campaign Analytics Chief Opens Web Testing Shop
President's Former Online Analytics Advisor Shares New Website Optimization Approach and Campaign Trail Lessons At IIR USA's Performance Marketing Expo Sept 27‐ 29 in Miami, FL.
- Miami, FL (1888PressRelease) August 25, 2010 - Dan Siroker's online analytics acumen helped win the White House in 2008. Now the president's former website strategist has started his own company and his own campaign to show Internet publishers, affiliate marketers and retailers how to quickly and affordably increase returns on their online investments.
As director of analytics for the Obama 2008 Presidential Campaign, Siroker played a key role in what many regard as the first major "digital age" election. He has since returned to the commercial sector as CEO of San Francisco‐based Optimizely - a new company co‐founded with Pete Koomen, a former Google colleague - dedicated to helping businesses make better data‐driven decisions using website optimization and A/B testing.
"We've developed a website optimization tool at Optimizely that I wish we had during the campaign, because it makes setting up and running experiments on your website incredibly fast, efficient and easy," said Siroker. "The ability to create variations of your website and run an A/B test is now accessible to online publishers who in the past may not have had the time or resources to invest in website optimization."
The approach may have enormous implications for affiliate publishers and performance marketers because it enables them to conduct rigorous comparison tests quickly and affordably, and implementation requires just a copy‐and‐paste of one line of code.
"From my experience, small changes can have a big impact on a website," said Siroker. "For example, in response to the earthquake in Haiti, last January we ran an A/B experiment on the Clinton/Bush fundraising website: On the donation form, we changed the language on the 'Submit' button to 'Support Haiti'; our donation volume increased by more than 10%."
A podcast discussion with Siroker about how small changes to a website can make a huge
difference to affiliate marketers is now available on the Performance Marketing Expo blog.
Siroker will also share the lessons he learned working on the Obama campaign, as well as additional tips for website publishers, affiliate marketers and retailers at IIR USA's 1st annual Performance Marketing Expo running September 27‐29 in Miami Beach, FL.
ABOUT IIR USA'S PERFORMANCE MARKETING EXPO (PME)
Organized by IIR USA - the leading provider of action‐oriented trade conferences for business professionals - the Performance Marketing Expo boasts a one‐of‐a‐kind program that combines in‐depth, practical learning with facilitated networking to create new business opportunities between retailers, merchants, affiliates and network providers. The event takes place September 27‐29, 2010 in Miami Beach, FL. For further information, please visit the official PME website. http://performancemarketingexpo.com
ABOUT DAN SIROKER AND OPTIMIZELY
Dan co‐founded Optimizely after serving as the Deputy New Media Director for the Presidential transition, where he was responsible for strategic planning of the administration's use of the Internet and technology. Prior to that, Dan was the Director of Analytics for the Obama presidential campaign and worked as a Product Manager for Google Chrome and AdWords. For further information, please visit www.optimizely.com.
ABOUT IIR USA
IIR USA (New York, NY) is the U.S. subsidiary of the Institute for International Research (IIR), the world's largest conference company and the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries. For further details, please visit www.iirusa.com.
ABOUT A/B WEBSITE TESTING
A/B testing randomly exposes visitors to variations of an active, live website in real time where one or more elements of the site have been altered to determine which ones - individually or in combinations - will produce the best response, depending on the site publisher's objectives. Changes may be as simple as a different color, a marketing copy tweak, moving a button, etc.
FOR FURTHER INFORMATION, PLEASE CONTACT
Roger Jarman
Marketing Manager
Institute for International Research
Phone: 646.895.7307
Email: rjarman ( @ ) iirusa dot com
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam