NurseWise Video Series Wins Gold Aster Award

NurseWise wins the Gold 2015 Aster Award for its compelling video series "My Personal Purpose." End Quote

St. Louis, MO-IL (1888PressRelease) May 19, 2015 - NurseWise, a national multilingual nurse triage and health education provider, has been named the Gold 2015 Aster Award winner for its compelling video series "My Personal Purpose."

The Aster Awards Program is an elite national competition dedicated to recognizing the most talented health care marketing professionals for outstanding excellence in advertising. NurseWise was awarded the Gold honor in the Internal Advertising Campaign category. The 2015 Aster Awards received nearly 3,000 entries from across the United States, as well as several foreign countries. To receive the Gold Award, NurseWise scored 95 to 99 out of 100 points, earning recognition as part of the top 5% in the nation. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Winning entries, judged by a diverse panel of industry experts, are published in Marketing Healthcare Today magazine.

"The creativity of this year's participating health care marketing professionals exceeded our expectations. The 2015 Aster Awards program contained some of the best and most creative advertising in the world," said Melinda Lucas, Aster Awards Program Coordinator.

My Personal Purpose asked NurseWise co-workers why they do what they do, both personally and professionally, as a way to align personal purpose with company purpose. NurseWise co-workers wrote their personal belief statements on white dry-erase cards and were then photographed holding those cards. The photographs captured were created into a series of six videos that launched NurseWise's celebration of 2014 Nurses' Week. What resulted was a powerful video display of meaningful messages about hope, joy, caring for others and bright futures. To read more about NurseWise's "My Personal Purpose" video series, visit: www.nursewise.com.

"We are very proud to receive the Gold Aster Award," said Kim Tuck, RN, President and Chief Executive Officer of NurseWise. "As a purpose-driven company, this recognition is an honor for our entire team. The dedication and passion of our co-workers are what inspired this campaign, and ultimately, led to this win."

For more information about NurseWise or "My Personal Purpose," please visit www.nursewise.com.

About NurseWise
NurseWise is a wholly owned subsidiary of Centene Corporation in the business of providing multilingual telehealth (nurse triage and health education) services. We partner with health plans, hospitals, providers, colleges and universities, and other specialty organizations to ensure all callers have access to high quality, appropriate care. NurseWise holds full Health Call Center Accreditation from URAC, an accrediting organization that establishes quality standards for the health care industry, and Health Information Product (HIP) 2 certification from the National Committee for Quality Assurance (NCQA), which both demonstrate our emphasis on continuous improvement and commitment to quality at all levels of the organization. Our services are designed to encourage callers to become active participants in their health care, engaging in activities that promote appropriate utilization of care resources as well as better health outcomes for individuals and their families. We have provided uninterrupted service every day since 1995. NurseWise experienced Customer Care Professionals and Registered Nurses at our Clinical Care CentersTM across the country provide Care.Right.Now. through delivery of health information, education, and advice in a culturally and linguistically sensitive manner. NurseWise has locations in Tempe, Ariz.; El Paso, Texas; Tyler, Texas; Fort Lauderdale, Fla.; Atlanta, Ga.; and St. Louis, Mo. For more information, please visit our website at www.nursewise.com or contact us at info ( @ ) nursewise dot com.

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