Numberly and Albatross map out Journey of a Luxury Consumer
Numberly, a digital-data marketing firm specialising in helping advertisers leverage their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today's consumer of luxury goods.
- (1888PressRelease) July 02, 2014 - The work conducted by numberly, together with Albatross Global Solutions, has made it possible to measure how consumers of luxury goods engage in the luxury experience, both at boutiques and online.
On Thursday 3 July 2014, on the occasion of a business breakfast meeting held in London, Albatross Global Solutions and numberly will reveal the results of the latest study they have conducted: The Journey of a Luxury Consumer - Expectations and behaviour of clients of luxury brands around the world. This will give Albatross and numberly the opportunity to unveil their yearly forecasts for the luxury sector.
The event in London will start at 8.30am and will be held at the May Fair Hotel, in central London (Stratton Street, W1J 8LT). Representatives from a range of luxury brands will be present, including Bell & Ross, Bottega Veneta, Boucheron, Cartier, Christofle, Erès, Kering, Lacoste, Ladurée, L'Oréal Luxe, and Tod's.
Journalists wishing to attend the London event should contact the Press Office of the French Trade Commission UBIFRANCE in the UK no later than 1 July 2014.
In September 2013, numberly, in partnership with Albatross, held a similar event in New York City (USA): the two companies unveiled their first report of its kind into the behaviour and the expectations of luxury-sector consumers.
Each study has been conducted to high standards, with a survey polling 3,290 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), Latin America (Brazil), the Far East (China and Japan), and Europe (various EU countries). Consumers were asked about their expectations, their choices, their experience, their level of satisfaction, and their online behaviour when buying a luxury product.
Christophe Caïs, Albatross founder, explains: "Albatross and numberly have a shared passion to increase the sales of our clients through results that will empower the brands to tailor strategies, advertising and training to reach the affluent consumer."
Dorothée Lacroix, numberly UK Director, adds: "Even if the store remains the main channel for luxury brands, the brand websites are gaining prominence. We want to help global luxury brands to optimise their online advertising strategies with relevant solutions for their international customers."
About Albatross Global Solutions
Albatross Global Solutions is a leading market-research firm specialising in improving retail performance and understanding consumer trends in the luxury-goods sector.
The company was founded in 2005 and has 22 offices around the world, covering all continents. It employs 220 staffs and serves 160 premium and luxury brands. Albatross Global Solutions has a turnover of US$13.50 million.
For more information, please go to: www.albatross.fr
About numberly
Numberly pioneered the interactive-data marketing revolution with its award-winning solutions for companies willing to optimise their customer acquisition and retention through online media and platforms (internet, mobile devices, social media and RTB CRM displays). Numberly has become a major player on the market by combining the acquisition of new clients with the successful management of customer loyalty.
Created in 2000, numberly employs 250 people worldwide and its annual turnover soared to €40.30 million in 2013. A third of global sales (32%) came from Ocito, its mobile-marketing subsidiary.
Based in London (UK), Paris (France), New York and San Francisco (USA), as well as Dubai (UAE), numberly operates in more than 30 countries; numberly is owned by 1000mercis Group, a NYSE Alternext-listed company.
The event in London will start at 8.30am on 3 July 2014 and will be held at the May Fair Hotel (in The Salon), in the centre of the British capital (Stratton Street, W1J 8LT). The same event, in Paris, will be held from 9.00am on 1 July 2014 at Hôtel Bristol (in Salon Rambouillet), in the centre of the French capital (112, Rue du Faubourg Saint-Honoré, in the 8th arrondissement).
Journalists wishing to register in order to attend the Paris or London event should contact Ms Kate Riley, Press Officer at the Press Office of the French Trade Commission UBIFRANCE in the UK, on 1 July 2014 at the latest.
For more information about numberly, please go to: www.numberly.com.
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