NSBA Advises Small Business Owners on How to Increase Sales in 2012

National Small Business Alliance Says to Build Sales with Current Customers. End Quote

(1888PressRelease) August 29, 2011 - Washington, DC - As one of the many benefits of the National Small Business Alliance, (NSBA) a company that "Helps Small Businesses Succeed", Members can get free advice on ways to increase sales in 2012 by focusing on current customers. One of the easiest ways to make more money is often overlooked - getting your present customers to buy more of your products and services.

"Shifting your sales focus to market to your current customers makes excellent economic sense in today's ever-changing market", said Robert Williams, NSBA Director of Member Benefits. "It's vital to attract new customers, but since your current customers are already converted prospects, it just good business to get them to buy more".

A small business owner can increase sales dramatically by setting up a marketing strategy to entice their proven customers to buy more and again. "The best sales prospect is a prospect that's already a customer", Williams continues. "Show your current customer that you value them and their business and they will become loyal long-time customers. Encourage your sales staff to upsell by persuading your customers with the benefits of what you are selling, at a perceived value unlike any other".

Ultimately, upselling involves adding related products and services to your line and making it convenient and necessary for your customer to buy them. Give your sales staff a reason to get out there and sell, sell, sell by offering them prizes, gifts or commission. Set up a sales incentive program that is simple and attainable.

There are many valuable NSBA Member benefits offered to small business owners across America that will help them to grow and profit:

- Free Legal & Business Documents
- Discount Prescription Drug Programs at Over 50,000 Pharmacies Nationwide
- $10,000 Accidental Death & Dismemberment Insurance
- Small Business Credit Line
- Office Equipment Leasing
- Business Loans
- Merchant Accounts
- Concierge Services for Travel, Dining, Sports & Special Events
- Worldwide Travel & Medical Assistance
- Employee & Family Health Insurance

For more information about the National Small Business Alliance Program, please visit www.natlsba.com

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