Nova Scotia luxury wilderness lodge lives up to Geotourism values: Successful local hiring effort results in 100% returning local employees

A successful Geotourism enterprise is all about expressing & sharing a sense of place. Trout Point Lodge of Nova Scotia--a Relais & Chateaux hotel-- has captured that spirit through hiring & training of purely local employees. End Quote

Geotourism enhances the geographical character of a place: its environment, culture, aesthetics, heritage, & the well-being of its residents.

(1888PressRelease) April 16, 2012 - Trout Point Lodge announces that it has concluded its primary hiring effort for the 2012 season set to start on May 1 and run to November 30, 2012. As part of a determined effort at fulfilling Geotourism values, Trout Point will have a core team of 14 employees as well as its 2 chef/proprietors returning from previous employment and all from the local region.

Geotourism is defined as tourism that sustains or enhances the geographical character of a place-its environment, culture, aesthetics, heritage, and the well-being of its residents.

Geotourism incorporates the concept of sustainable tourism-that destinations should remain unspoiled for future generations-while allowing for ways to protect a place's character. Geotourism also takes a principle from its ecotourism cousin,-that tourism revenue should promote conservation-and extends it to culture and history as well, that is, all distinctive assets of a place. A key tenet of Geotourism is local hiring.

Most 2012 Lodge employees hail from Kemptville, a village with a tradition of nature tourism, camps, and guides stretching back to the late 19th century. One started working for Trout Point while it was still under construction in 1998, while others just joined the staff last year. The Lodge provides on-the-job training as well as sponsors continuing education and formal apprenticeship programs.

Since Geotourism involves the community, it provides a distinctive, authentic experience that informs both visitors & hosts. As locals become more informed & develop pride & skill in showing off their locale, tourists get more out of their visit; both take responsibility for destination stewardship. In turn, this benefits residents economically. Geotourism businesses like Trout Point hire local workers & use local services, products & supplies.

Trout Point Lodge opened in 2000. Nova Scotia's only member of the Relais & Chateaux Association of boutique hotels & Gourmet restaurants, the Lodge was also a worldwide top 10 finalist in the National Geographic Society's Geotourism Challenge, Power of Place: Sustaining the Future of Destinations.

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