Northside FIAT of Houston Creates a Social Media Buzz
Northside FIAT of Houston establishes a relationship with the Houston community through their Facebook and Twitter pages. The dealership successfully uses social media, as well as traditional marketing efforts, to promote their dealership and cultivate a two-way communication with Houstonians. Learn more at www.HoustonNorthsideFiat.com.
- Houston, TX (1888PressRelease) May 03, 2011 - Knowing that social media helps to significantly expand the entry points for a brand and business, Northside FIAT of Houston has taken to Facebook and Twitter to promote their dealership and to establish relationships.
"While traditional marketing methods are undoubtedly still part of our strategy, social media is the new word of mouth about our dealership, events, products and services," said Bruce Glascock, Owner at Northside FIAT of Houston.
Northside FIAT is fast developing their all-new facility north of downtown Houston in the Woodlands Waterway Square. Besides new FIAT vehicles, the dealership specializes in unique pre-owned vehicles of all types. They are also set to carry a wide range of FIAT apparel, accessories, and custom upgrades for every customers FIAT when the studio becomes operational in June. FIAT Service & Parts are located at their Spring Chrysler Jeep Dodge facility just down the road. The FIAT sales department is temporarily working out of the same location until their studio is completed.
The dealership's Facebook fan page (www.fb.com/NorthsideFIAT), offers relevant, informative, and engaging content which has not only kept people interested, but has also helped to attract new customers. Recent vehicle purchases are highlighted and more to the point every fan is treated like a privileged insider. In addition to receiving the latest news and photo updates, customers can also always count on timely responses to their questions and comments from one of the people behind FIAT of Houston's Facebook page.
"The ability to communicate back and forth with our customers and fans is one thing we really value about social media," said Ed Paez, Studio Director at Northside FIAT of Houston. "The more we talk, the more our customers talk back. We've been able to answer questions, inform people of upcoming events, and even create sales just through our online engagement. Being able to share in the excitement of FIAT with others who are just as passionate has been very rewarding."
In addition, Northside FIAT's website portrays the same visual appeal and easy to find buttons that the product does. Beyond that the new-age website includes several useful resources for customers including a live Twitter feed, YouTube videos and an extensive photo gallery.
Stay in the know by joining Northside FIAT of Houston on Facebook, Twitter and their website. To pre-order your all-new FIAT visit Northside FIAT of Houston at www.houstonnorthsidefiat.com or stop by the dealership for a test drive.
About Northside FIAT of Houston:
Northside FIAT of Houston is a new and used car dealership that proudly services and sells parts and vehicles for the all-new FIAT nameplate, including the all-new FIAT 500. The dealership will be opening a studio to display their FIAT vehicles in June.
For more information about Northside FIAT of Houston, please visit their website at www.houstonnorthsidefiat.com.
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