North Carolina Executive Roundtable Hosts Author Stan Phelps at October 17, 2014 Meeting

Stan Phelps, founder of 9-Inch Marketing and best-selling author, to speak on "Retention vs. Acquisition: Little Things Make the Biggest Difference". End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) October 02, 2014 - James Chambers, President of the North Carolina Executive Roundtable (NCER), announced that Stan Phelps Founder of 9-Inch Marketing and author of What's Your Purple Goldfish: How to Win Customers and Influence Word of Mouth, will discuss the key ingredients to creating signature added value in his talk "Retention vs. Acquisition: Little Things Make the Biggest Difference". The lecture will take place Friday, October 17th, at Prestonwood Country Club in Cary at 11:45 am. The meeting is open to members and invited guests, and the cost is $30.00.

Phelps' presentation will feature lessons from the Amazon Best Seller, "What's Your Purple Goldfish: How to Win Customers and Influence Word of Mouth." It will cover the ingredients of creating signature added value and the 12 different types of little extras such as the importance of follow up and how to handle mistakes. The presentation will feature customer-centric marketing lessons from leading brands such as Apple, Disney, Southwest and Zappos.

Attendees will learn about the importance of customer experience and its impact on satisfaction, retention, word of mouth and the bottom-line.

Stan Phelps, JD/MBA is the founder of 9 INCH marketing. A consultancy that helps clients win customers that are four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with Adidas, International Management Group, the PGA of America and Synergy. He now focuses on how brands can create meaningful differentiation and advocacy through ongoing added value. He's a contributor to Forbes and the author of "What's Your Purple Goldfish? 12 Ways to Win Customers and Influence Word of Mouth" and "What's Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture."

"We're very privileged to have Stan Phelps share his knowledge with us, said James Chambers. "This will be a great opportunity to learn from a best-selling author with 20 years of marketing experience with big companies such as Adidas, PGA and Synergy."

For more information or to register for the event, visit: http://www.ncer1.org/guest-services/luncheon-registration/event-registration/?ee=58.

About North Carolina Executive Roundtable (NCER):
North Carolina Executive Roundtable is the premier professional association of highly capable senior executives who are sought after by business and industry for their unparalleled expertise and recognized for their contributions to the greater community. For a senior executive in a small-to-midsize business, NCER is a nonprofit professional association that provides a forum for building trusted relationships among members which fosters a culture where peers discuss and explore business ideas and challenges in an open, receptive environment. For more information, visit http://www.ncer1.org.

About 9-Inch Marketing
9 INCH was founded in 2009 on the belief that "differentiation via added value" can be a game changing strategy. Our aim is to shift the marketing paradigm. For far too long, the overwhelming majority of marketing has fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences that drive referrals by reaching the heart of your customers and employees. 9 INCH marketing is about being so remarkable that people can't help but talk about you. That if you absolutely delight someone - they will not only come back, but they'll bring their friends. For more information, visit http://www.9inchmarketing.com/.

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