Nonprofit launches original clothing line for innovative fundraising
Created to stand out from the crown, local not for profit with a nearly 40-year history of supporting people with special needs designs an original clothing line inspiring people everywhere and donating 100% of net proceeds.
- Tampa-St. Petersburg-Clearwater, FL (1888PressRelease) December 17, 2019 - Clearwater, Florida - Clothing Brand Benefits Disabled Community.
On November 15, 2019, Able Threads was launched online and publicly. Able Threads is a clothing brand developed with 100% of the net proceeds benefiting those with intellectual and developmental disabilities.
This brand is the brainchild of Madison Orr Hauenstein, Executive Director of The Arc Tampa Bay Foundation. Hauenstein, while looking for an opportunity to secure additional funds for programs and services supporting the disabled, determined a retail source could be just the answer. This newly created line of apparel features inspirational graphics using the hashtag #EmpowerEmployEnjoy.
“Empower” signifies the use of graphics inspired by stories reflected on the campus of The Arc Tampa Bay. One shirt option bears the saying "Choose to Be Happy." This best seller was developed from a story about Scottie, a gentleman with intellectual and developmental disabilities (I/DD) who lost his sight and his ability to walk due to hydrocephalus. During a stay at a local hospital, Scottie was asked as his body slowly deteriorated why he was so happy. His answer was simple. "I choose to be."
“Employ” is an easy addition to Able Thread's tagline. Those receiving services at The Arc Tampa Bay who wish to work but are unable to work in a traditional work environment will be employed for labeling, packaging, and mailing. A small biography of each worker will be included as a thank you for the work opportunity to the purchaser of an Able Threads shirt.
Finally, “Enjoy” is part of Hauenstein's creed. The apparel must be soft, comfortable and fashionable. And it is! “Visitors to The Arc Tampa Bay’s campus consistently give feedback that their time on our campus leaves them feeling joyful and empowered. I wanted to create a product that would spread this same message of positivity and perseverance to everyone! Our friends at The Arc live this mindset every day and I believe it needs to be shared with the world” says Hauenstein.
Area non-profit organizations struggle to raise needed funding. Capturing some retail dollars offers a chance for new supporters to the Foundation, without geographic boundaries. The brand is available online and is already receiving traction well outside the Tampa Bay market. Orders are arriving from across the United States. 100% of proceeds from every sale directly impacts the lives of people with I/DD and their essential programs.
Able Threads is here just in time for the holidays. Make your purchase and help those with intellectual and developmental disabilities thrive. Able Threads is a division of The Arc Tampa Bay Foundation, a non-profit organization raising critical funds to support and empower people with intellectual and developmental disabilities served by The Arc Tampa Bay. The website for ordering is able-threads.com or visit thearctbfoundaiton.org and click on the Able Threads link.
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