Nobot Inc. chooses Medialets as mobile rich media ad platform for JAD
We are pleased to announce that Nobot Inc. which runs "AdMaker," has partnered with Medialets, the most widely deployed cross platform rich media ad provider for mobile, to provide a mobile rich media ad platform for "JAD".
- (1888PressRelease) September 04, 2010 - In the United States and Europe, mobile rich media is proving to be a powerful engagement opportunity for brands. It's not only the ability to integrate high-performing features, such as video and games, that make mobile the in-demand environment for brand marketers, it's also mobile's unique creative capabilities that set the stage for consumer engagement beyond what we've learned to expect from online. However there are a few rich media ads featured in iPhone applications in Japan, and iPhone application development companies have been telling us that they would like to introduce not only general application ads like banners but also rich media ads.
As a result of this partnership, Nobot Inc. will handle ad sales and delivery in Japan for the JAD service and Medialets will provide their rich media ad platform, enabling advertisers to serve rich media ads within iPhone applications. The billing system is CPM (cost per thousand impressions) which is based on how many times the ad is delivered to the app and a percentage of profit will be paid to iPhone application development companies.
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