Niswey Hosts HUG 2020 Virtual Meetup for Delhi/NCR HubSpot Users
Niswey hosted the first ever virtual HubSpot Users Group New Delhi Meetup on 27th May 2020. It included a session by Adarsh Noronha, Director of Sales in India, HubSpot, on 'Benchmark Data Points for India Businesses' and a demo on 'How to do ABM using HubSpot' by Deepak Bisht, Inbound Marketing Specialist, Niswey. The virtual event was attended by 50+ marketing, sales, and tech professionals.
- (1888PressRelease) May 29, 2020 - Niswey hosted this year's second and the first ever virtual HubSpot Users Group New Delhi meetup on 27th May. It was attended by 50+ marketing, sales, and tech professionals from distinguished businesses in the Delhi NCR region.
HubSpot Users Groups (HUGs) are region specific groups that bring together members of the HubSpot community. Marketers and industry leaders come together to share their knowledge, how they make use of the HubSpot ecosystem, and discuss the latest additions made to the software. There are 150+ HUGs across the globe, with three present in India - Bengaluru, Chennai, and New Delhi.
Abhinav Sahai, COO Niswey, is the New Delhi HubSpot User Group Leader since 2019. And Niswey has organized five events till date, the last one being in February, 2020.
This time around, a virtual meetup was conducted over a Zoom call with over 50 attendees from various businesses. It started with a brief introduction by Abhinav Sahai, following which Adarsh Noronha, Director of Sales in India, HubSpot, started his session on ‘The Benchmark Data Points for India Businesses’.
Discussing the top five trends seen in the marketing and sales domains, Adarsh highlighted how Indian businesses can be successful in this new (ab)normal. One major point made by him included focussing on building an educational content strategy in order to convert traffic into leads. In the following Q&A session, Adarsh stressed on empathy, transparency, and value generation as key factors to consider when building content to tap the target market and turn them into advocates.
The session was followed by a demo by Deepak Bisht, Inbound Marketing Specialist, Niswey, on ‘How to do Account Based Marketing using HubSpot’. Deepak discussed the new ABM features added to the HubSpot ecosystem including the new ABM properties and the AI-powered target account recommendation tool added by HubSpot. He also showcased the Account Overview tool that can help users keep a tab on the engaged accounts to ensure sales and marketing team alignment.
Abhinav Sahai, COO Niswey, concluded the event by stressing on the need for the HubSpot community to stick together and support one another, so that all businesses can reach their potential while successfully navigating these tough and unpredictable times.
The event was a success and gave the New Delhi HubSpot users an opportunity to interact and learn from each other.
About Niswey
Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering B2B inbound marketing solutions and account based marketing services. Niswey has also built the HubSpot-WhatsApp integration and some other products for the HubSpot ecosystem. Among Niswey’s key services clients are Srijan Technologies, BenQ, ResMed, Qapitol QA, Precision Marketing Group, Drupal India Association and Grow Digitally. The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more. Niswey is a HubSpot partner, the leading inbound marketing platform as well as a partner of Terminus, the leading ABM tool. For more information, please visit www.niswey.com
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