Nichesuite, Future Ready Ecommerce Solution, Ready For Release

Product slated for release at eCommerce Expo, London, 11th and 12th October, '11. End Quote

(1888PressRelease) August 27, 2011 - Sunderland: Britain, considered the world's most mature market for ecommerce, will see the launch of a future-ready eCommerce solution from Nichepro Technologies. Called NicheSuite, this ecommerce product will be released at eCommerce Expo, which will be held in London on 11th and 12th October.

NicheSuite is an ecommerce solution suite for every current and future need of small and medium business enterprises. This integrated e-commerce solution allows online sellers to make their products and services available through multiple sales channels.

Commenting on the choice of Britain as its stepping stone and the timing of the release, Nichepro Technologies Managing Director Satisha Murthy says the choice of Britain as the targeted market for this ecommerce product was automatic. "The UK is the world's fastest growing market for ecommerce. Research has shown that nearly three-fourths of the buying population uses online shopping. Three interrelated factors -growth of broadband; high usage of credit cards and a tradition of use of catalogues as marketing aids -have made it a unique market." Further, Murthy believes that the exponential increase in the ecommerce market size -from £87 million in 2000 to about £70 billion in 2009 makes ecommerce in Britain a tempting proposition for a technology company such as Nichepro.

Murthy is upbeat about the release of NicheSuite, the future ready ecommerce solution. "Having been a prominent IT solutions and services player since 2001, we are well placed to launch a product that we are confident will set new benchmarks in the UK ecommerce industry. NicheSuite, being scalable, flexible and cost effective, is the ideal solution for a host of businesses. We think eCommerce Expo, to be held in London on 11th and 12th October, will the ideal platform for the launch of our product, as this is where many players come together."

Features
NicheSuite is an e-commerce solution suite that fulfils most current and future needs of small and medium business enterprises.

Scalability
The outstanding feature of NicheSuite is that it is has the ability to scale up to a business' growing needs. This means that as the business grows and wants to sell more or additional products online, with NicheSuite, it can do so without having to go in for additional solutions. It enables the enterprise to gradually add new features like multi-store and multi-channel integration. This helps enterprises to sell online to a larger market. NicheSuite also offers flexibility at various points in the integration lifecycle.

Robustness
NicheSuite's solution is built using layered open source architecture. Layered architecture customises the suite to a business' exact needs and helps deliver high performance with a high degree of flexibility that an enterprise may need.

Cost-effectiveness
Since NicheSuite leverages the latest open source technologies to suit a business' specific needs, it comes at a cost that is low in relation to the benefits a business gains as it grows.

The NicheSuite suite offers:
• Option to migrate a business' current e-store to NicheSuite's fully flexible e-commerce solution suite
• New avenues to sell products in new markets through popular portals like eBay/Amazon/Google Base
• Opportunity to integrate and seamlessly showcase the principal's products and services as a franchisee/affiliate.
NicheSuite is ideal for:
• EBOs (Exclusive Brand Outlets), gift stores, convenience store, boutiques, lifestyle and speciality retail
• MBOs (Multi Brand Outlets), departmental stores, supermarkets, hypermarkets
• Apparel & leather (footwear), furniture, luggage & accessories -manufacturers, wholesalers, cash & carry
• Saloons/spa, health clubs
• Restaurants, food courts
• Consumer electronics, books & stationery
• Drug store chains

About Nichepro Technologies:
Nichepro is a leading IT services and solutions provider based in Bangalore, India. It offers software development, application development, IT business solutions, product development, engineering services and much more.

It leverages its industry and functional expertise, technology practices and sophisticated engagement models to deliver world-class software development services to its customers across diverse geographies.

NicheSuite is an ecommerce solution that Nichepro has built using the expertise at its disposal. In operation since 2001, it has recently opened an office in Sunderland, UK to cater to the UK market for this product.

About ecommerce Expo:
eCommerce Expo is considered the UK's leading exhibition and conference. It brings together major players in the eCommerce area. Organised by UBM Information Ltd, London, it facilitates online selling strategy and implementation. 2011 marks the fifth year of this business. eCommerce Expo has seen a steady increase in the number of participants, with the attendance it had last year exceeding 4500. eCommerce Expo covers all areas of selling online, such as digital and mobile marketing, eCommerce & mCommerce, fulfilment & delivery, and payment & security. In addition to being a forum that brings together buyers and sellers, eCommerce Expo also offers free education about eCommerce.

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