NewMo And Ubisoft(r) Team Up In North America For Consumer Product Brand Protection On Online Retail Marketplaces
NewMo (formerly NewMomentum) announced today that it has been selected by Ubisoft to provide brand protection services on online retail marketplaces for Ubisoft's consumer products activity in North America, for key Ubisoft trademarks including Assassin's Creed® and Watch Dogs™.
- (1888PressRelease) July 25, 2014 - NewMo is employing its world-class CyberAnalyst™ technology platform to monitor online marketplaces, retailers, and price comparison sites for sellers utilizing Ubisoft brand names to sell counterfeit figurines, toys, and other consumer products.
"The results of the NewMo program have been impressive," said Loic Amans, senior vice president of finance and strategic planning, Ubisoft. "In the four months since we launched the program in North America, NewMo has succeeded in removing a vast majority of the thousands of counterfeit goods they submitted for take down. Well-known product names are always a target for brand abuse and we're seeing more and more of it in the online retail marketplace. CyberAnalyst enables us to demonstrate to our customers our absolute commitment to authentic merchandise."
The current program that NewMo delivers to Ubisoft covers Amazon, eBay, Google Shopping, Rakuten, Etsy, and several other sites in North America.
"CyberAnalyst is a perfect fit for a large multinational corporation like Ubisoft," said Pam Passaretti, CEO of NewMo. "Our automated search agents monitor virtually everywhere, and our processing of the collected data is language- and currency-independent. We support many customers in North America, South America, Europe, and Asia."
About Ubisoft:
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Just Dance, Tom Clancy's video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.
About NewMo
NewMo provides a comprehensive suite of offerings that combat the rapidly increasing revenue, profit, brand, and market share erosion resulting from illicit or unauthorized sales activity on the Internet. The company's CyberAnalyst solutions, which are used today to protect hundreds of brands, include Anti-Counterfeiting, Grey Market Abatement, protection from Trademark and Copyright infringements, MAP (Minimum Advertised Price) Monitoring, and a variety of Investigative and Enforcement Services. For further information, please visit www.newmo.com.
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