New York Jewelry Designer Expands Line To Fine Jewelry
Teya Jewelry's main purpose is to make the everyday woman even more beautiful. Founded in 2004 Teya Jewelry has been making high end jewelry from the best and purest materials.
- (1888PressRelease) November 08, 2011 - In midst of Recession, New York jewelry designer finds success in fine jewelry line.
The recession has not been kind to small businesses. In fact statistics show that 50% of small businesses fail in the first five years. This statistic is even more dire for businesses opened between 2007 and 2010. Of those, the failure rate has increased 40% according to a recent CNN Money article. However, amidst record high gold, silver and other precious metal prices; innovation, creativity and just plain tenacity are reaping rewards for New York jewelry designer, Teya Jewelry.
Teya began developing jewelry as a young girl in the Republic of Georgia. She began rearranging her mother's jewelry pieces turning earrings into bracelets, pendants into necklaces and baubles into well, something better. As she matured and her tastes changed, organic and natural materials followed as well as a taste for beautiful semi-precious and precious stones. As a hobby, she began making sought after designs that her friends and family continued to encourage. As her technique, experience and clientele expanded, she decided to turn her hobby into a business. As her business started to grow, she began increasing the value of her materials and designs into elegant, sophisticated, contemporary one-of-a-kind pieces.
As a natural evolution, she began making the change from costume to bridge to fine jewelry in 2008. Teya bravely took on the rising gold and silver prices and resulting slump in worldwide jewelry sales that followed. "The result of this recession has really been a focusing of your efforts to create only the best designs". Said Teya Beradze, Owner of Teya Jewelry. "It has just made those of us committed to quality and design creativity work harder to create amazing pieces because the materials are so precious and increasingly expensive on the world market."
The recession has changed the landscape for many small businesses, ensuring that it is just as critical to expand your business "tool kit" as well as your product line in order to be profitable. Success hasn't been easy for Teya Jewelry, but it continues to grow at a constant 120% per year. Popular pieces in Europe continue to be the dynamic Double Lily; Pink Lily and Ruby Lily necklaces. In the U.S., the turquoise stunners, Eleonora and the beautifully elegant Alatea bracelet have fueled Teya's growth and as she expands her product line into even more 18K gold and precious stones, she is also expanding her footprint from an online shop into some of the most prestigious boutiques in the U.S and Europe.
Learning critical small business solutions like running your own PR campaign, SEO management, and developing a critical marketing strategy have all been components that have been added to her personal tool kit in order to weather the current economy. "I am certainly a much better business woman than even just two years ago." Teya confided, and continued, "One of the best things that has come out of this recession for me personally is a confidence and knowledge that I can make it in this business. In fact, rave reviews, and repeat business is great for business, but you also have to constantly evolve your personal tool kit to weather not only customer tastes, but embrace the new technology available to help bring in those all important new customers."
For Teya, creating jewelry has always been a passion and seeing the joy that her pieces bring other women is a true fulfillment of a dream. Teya resides in New York and her designs can be found online at http://www.teyajewelry.com
Press Contact:
Teya Beradze
info ( @ ) teyajewelry dot com
Phone: 917.502.0094
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