New York Fashion Week-End Celebrity Benefit Show Recognizes Women With Breast Cancer and Alopecia

Founder of "Beauty With Pure Purpose" Partnering with Celebrities For a Great Cause! End Quote

New York, NY (1888PressRelease) September 05, 2013 - On Sunday September 15th, 2013, please join Founder of Beauty With Pure Purpose Dana Roberts Ross to recognize women living with Cancer or Alopecia at Metropolitan Pavilion in New York City. The National Breast Cancer Research Foundation and The National Alopecia Areata Foundation will be the beneficiaries of this event. This stunning Fashion Show and Silent Auction will be sponsored in part by ATHENA Water, Pure Quality Natural Skin Care, Fantabulash, Pure Quality Hair, Full Blossom Magazine and Linden New Day Associates, publishers of Today's Black Woman Style Report and Hype Hair Magazine.

The event will be hosted by Hip Hop Legend, Roxanne Shante (breast cancer survivor) and Kayla Martell, Miss Delaware 2010 and 2011 Miss America Finalist (an Alopecia Advocate fighting Alopecia). Hip Hop Weekly Editor in Chief "Cynthia Horner" will host her own "Interview For The Cause" VIP area at the event. Celebrity stylist James Corbett will lend his hand in styling the women on the runway. Corbett was recently named "the best hairstylist and colorist in the country" by Allure Magazine. He's also the founder of Hair2Help, the official fiscal sponsor. Via Hair2Help, Corbett provides free hair/spa days in his salon, for cancer patients and their care givers. Myra Biblowit, President of The Breast Cancer Research Foundation, will also be in attendance as a show of support for this worth while event.

Women with cancer and alopecia will receive makeovers by celebrity stylists and makeup artists and walk the runway to show they possess beauty with pure purpose. There will also be a high end silent auction before the fashion show. Some of the top design houses have generously donated items to support women with breast cancer and alopecia.

This amazing Runway show will include designs from top international, celebrity designers Sonjja Baram, Marco Hall, Duckie Confetti, Sebastian Threadz, SophistaFunk and Jhoanka & Co. Celebrity Fitness Instructor/Model Charity Lynette, Bravo TV's Millionaire Matchmaker Robin Kassner and Nuvo TV Curvy Girls star Ivory May, have all agreed to walk the runway to support the cause. Special Guest Models include accomplished Models and Cancer Survivors Suzette Michelle and Jasmine Jazanti Santiago. Also signed on for this event will be Celeb Make Up Artists Love Majewski - Reality TV Personality From Mob Wives, plus Beauty Expert, Entrepreneur, Mariluz Fontanez-(NBC/Telemundo TV Host, Latino Show Magazine, Beauty Editor), Industry professional MUA and Beauty/Hair Stylist of Pure Quality Hair, Empress Heyward and Celebrity MUA & Entrepreneur "Yvonne Forbes", CEO of Labelleladiva Enterprises, will produce the fashion segment.

Other Confirmed Celebrities in attendance includes Hip Hop Weekly Editor In Chief Cynthia Horner, Super Model Coco Mitchell, VH1′s Chrissy & Mr. Jones star Mama Jones, R&B Divas star Monifah, Real Housewives of Atlanta's Dwight Eubanks, Plus Size Celebrity Model Jeannie Ferguson, Celebrity Stylist Delvon Johnson with the cast and Executive Team of the exciting new TV series Fashion In The Fast Lane, and many more..

About Dana Roberts Ross:
At the age of 29, Dana's mother, was informed that she had breast cancer and was pregnant on the same day. She had the option of terminating her pregnancy to immediately undergo a double mastectomy, or keep her child and risk further advancement of the cancer. She opted to keep her child. Unfortunately, Dana's mother had four sisters who also were fighting breast cancer. Her mother lost her battle with breast cancer when Dana was ten years old, and her aunts died shortly thereafter.

They all donated their breast tissue to help advance breast cancer research. Over the years, other family members have been battling alopecia and have succumbed to other forms of cancer. 35 years later, Dana had no choice but to tap into their strength and use that as her source of inspiration to help with her own fight with breast cancer, which, with doctors' and her family's help, she beat last year. Dana Roberts Ross says," I truly believe I directly benefited from my mother and aunts participation in cancer research and I, too, want to give back. Hence, the birth of Beauty With Pure Purpose".

About The Breast Cancer Research Foundation:
The mission of The Breast Cancer Research Foundation is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. Currently, 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

About The National Alopecia Areata Foundation:
The National Alopecia Areata Foundation (NAAF), is a 501(c) organization (Federal Tax ID is 94-2780249). Headquartered in San Rafael, CA, NAAF supports research to find a cure or acceptable treatment for alopecia areata, supports those with the disease, and educates the public about alopecia areata. NAAF is governed by a volunteer Board of Directors and a prestigious Scientific Advisory Council. Founded in 1981, NAAF is widely regarded as the largest, most influential and most representative foundation associated with alopecia areata.

Event Specifics:
What: New York Fashion Week Benefit Fashion Show for Breast Cancer and Alopecia
When: Sunday September 15th, 2013
Red Carpet Arrival: 5:30pm Media Check in- 5:00pm
Event Start Time: 6pm
Event Location: Metropolitan Pavilion located at 123 West 18th Street, New York, NY 10011

To purchase tickets for this event visit www.BeautyWithPurePurpose.com (http://www.beautywithpurepurpose.com/) - If you cannot attend, kindly purchase a ticket to donate to women receiving treatment for autoimmune diseases and do not have the resources to attend.

For Media and Celebrity RSVP please contact Ernest Jackson via email: Ernest Jackson @ mnsmedia ( @ ) gmail dot com

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