New "Wellness Apps" from Medicus Research Connect Dietary Supplement Industry with Customers
Medicus Research announced today the launch of their Wellness Apps, developed for manufacturers, distributors and retailers in the dietary supplement industry to give to their customers.
- (1888PressRelease) March 01, 2013 - Los Angeles, CA - Medicus Research announced today the launch of their Wellness Apps.
The suite of mobile applications is designed for manufacturers, distributors, and retailers in the dietary supplement industry - and will be available to their millions of customers through the Apple App Store.
The Wellness Apps are branded for each company that licenses them from Medicus Research. They are customized based on a product's structure function claims, and intended to be given as a gift to purchasers of a company's dietary supplements.
Every day, the customer receives an alert reminding them to take the product and asks them to answer a few simple questions about the product's efficacy.
Wellness Apps creator, and Medicus Research CEO, Dr. Jay Udani, explains, "We designed the apps to engage purchasers of dietary supplements by giving them an easy way to record structure/function wellness data on a daily basis and demonstrating for them the efficacy of the product through visual graphics. This promotes daily engagement with the company's brand, compliance with the product, and drives repurchase behavior using the same underlying mobile technologies that we developed and have used for years in our clinical trials."
The Wellness Apps are unique in the applications market because they are developed and supported by the premier contract research organization for the natural health industry, Medicus Research, which is recognized as Key Opinion Leaders in the fields of dietary supplements, functional foods, and cosmeceutical clinical trials. Unlike any other health and wellness app, the Wellness Apps are engineered to demonstrate scientifically-based, individualized, real-life product results based on structure function claims.
The Wellness Apps provides an innovative marketing tool for companies because of its daily branding feature to customers, and its ability to send them product-specific notifications, including company news and announcements, special promotions, coupons, and more.
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