New Study Highlights Opportunities for Businesses that Cater to the Private Insurance Market
A press released based on a news released on Tuesday by Secretary of Health and Human Services, according to which as many as 129 million Americans under age 65 have medical problems.
- (1888PressRelease) January 30, 2011 - As many as 129 million Americans under age 65 have medical problems, according to a new study, released Tuesday, by the Secretary of Health and Human Services.
The report goes on to state that of those Americans who are uninsured, 17 to 46 percent have medical conditions, most commonly adults aged 55 to 64. This group has long been recognized as a problem spot in the health-care system because this group tends to have higher medical expenses but does not yet qualify for Medicare. (The Washington Post)
This is a major opportunity for durable medical equipment providers and pharmacies that cater to the private insurance market. By providing coverage to this long overlooked demographic, these businesses can gain a larger market share. But how do they reach these Americans effectively without their marketing expenses going through the roof?
Prizm Media, a company with a decade of experience in lead generation for the healthcare sector, helps these businesses in the acquisition of valuable customers. Their approach is to keep marketing costs down through its custom phone-verified, syndicated TV, and on-line lead generation programs.
In 2010, Prizm developed a proprietary process that allowed its pharmacy and medical equipment clients, which cater to the private insurance market, to increase their customer base exponentially. "According to one of our private insurance client's reports, their customer base grew by 2000% in the last three quarters of 2010, due to our lead generation campaigns." Zeeshan Hayat, CEO of Prizm Media Inc.
About Prizm Media Inc.
Prizm Media Inc. is a full service lead generation and media company that specializes in durable medical equipment, pharmaceutical and education industries in the US, Canada and the UK. Founded in 2001, Prizm Media Inc. has grown to be a leader in traditional and online lead generation for the home care industry. With offices in Vancouver British Columbia, Canada, Prizm Media Inc. supplies over 50,000 leads monthly for the home care vertical. For more information, visit http://www.prizmmedia.com or contact Prizm Media Inc. at 408-457-0096.
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