New Sprint Integration with B2B Soft's Wireless Standard Retail Management Platform Provides Retailers with Significantly Simplified and Faster Transactions

Instant Update of Transactional Data to Wireless Standard Streamlines Sales, Reduces Errors, and Ensures Commissions Reconciliation Accuracy for Dealers. End Quote

(1888PressRelease) June 24, 2014 - B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce a new integration of its Wireless Standard Retail Management Platform with Sprint's services. The new feature significantly simplifies transactional data entry into the Wireless Standard Platform, saving valuable time during the sales process by eliminating multiple data entry and its errors while also ensuring accurate commissions reconciliation.

The time it takes to service customers during the sales and device activation processes is a major problem for wireless retailers and carriers. Entering and re-entering data into multiple systems for activations and sales is time consuming, inefficient, and error prone. It frustrates customers and sales staff, and impinges on a retailer's bottom line. Reducing wait times by streamlining transactions at the point of sale improves customer satisfaction and increases store efficiency and sales.

B2B Soft's new integration with Sprint solves the problem by eliminating the necessity for laborious data entry, streamlining the sales process and significantly reducing transaction times. With the integration, once device activation has taken place at Sprint's activation platform, dealers are able to obtain all transactional data from the Sprint system simply by entering the customer's mobile number. The transactional data is automatically updated and instantly converted to Customer, Activation and Commissions records in Wireless Standard and is then ready and available in the shopping cart for checkout. The service supports activations, handset upgrades and feature add ons.

"Instant update of transactional data from Sprint into Wireless Standard makes life a lot easier for retailers, their sales teams and their commissions departments," says Don Rossi, B2B Soft's VP of Sales and Marketing. "Having all product, commissions, and customer information instantly updated and available at checkout eliminates data re-entry and ensures completely automated and accurate commissions reconciliation. It's a significant savings in time and money."

"B2B Soft's integration solves the number one problem plaguing carriers and their dealers-which is the time it takes to service customers," says Steve Orlov, B2B Soft's Executive VP of Product Strategy. "Providing a faster, seamless and better customer service experience is beneficial for customers, dealers and carriers. The integration also solves the problem of human error and fraud resulting from unnecessary data entry which can have a considerable impact on the bottom line. B2B Soft is constantly striving to solve wireless retail's most pressing problems with innovative technology, and carriers and dealers worldwide rely on us to do just that."

Adopted by more than 6,000 wireless dealers and master agents as the industry's premiere Point-of-Sale solution, B2B Soft's Wireless Standard provides operators with seamless transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence.

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft's business management services include mobilePOS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, and Commission Reconciliation. Today, more than 6,000 wireless retailers rely on B2B Soft and its Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com and www.wirelessstandard.com.

About Sprint
Sprint (NYSE: S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 55 million customers at the end of the of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Sprint has been named to the Dow Jones Sustainability Index (DSJI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

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