New Online Fashion Bootcamp Prevents Runway Roadkill
6 Week Online Training Program to be Led by Major Fashion Brands.
- (1888PressRelease) September 23, 2014 - New York, N.Y. - Fashion and home design and retailing is one of the most common categories of entrepreneurial failure, and even Project Runway winners have found themselves dead broke after their moments of runway glory. To prevent aspiring and established fashionistas and home designers from making the most common errors, Liza Deymenjian, an entrepreneur, consultant, and former fashion company owner, has launched Fashion Business Accelerator (FBA360), an online training program, which includes professional mentorship and an advisorship/feedback community.
Speakers at the bootcamp include Angela Matusik, an Executive Editor at InStyle, Steven Alan from multi-million dollar lifestyle retailer Steven Alan, Stacy Igel from breakout fashion brand Boy Meets Girl, and Amy Levin, Founder of CollegeFashionista.com.
Deymenjian, who has advised wunderkind fashion brand Isabella Rose Taylor (who recently sold her line into Nordstrom and debuted at New York Fashion Week at the age of 13), and has counseled Project Runway contestants, describes the bootcamp as "a blend of creative, business, and practical real-life lessons all rolled into one." Plus, homework assignments and professional mentors ensure accountability and support. FBA launched in February of this year, offering single specialized classes. More than 80 "students" have been through the programs. One credits FBA360 with boosting her sales by $50k virtually overnight.
In a recent interview, fashion consultant Tim Gunn said that being self-taught can be a "disability" for even the best designers, many of whom have no business practice. Deymenjian herself cites the many mistakes she made when she launched her own fashion line at the age of 19. "I got a loan from my parents and blew most of it on fabric. I knew nothing about sales or manufacturing. I wish I could have gone through my own bootcamp," she quips. Deymenjian worked closely with Carmen Sheidel, who built the continuing education program at Media Bistro and reimagined employee training at Time, Inc., incorporating the best of their experience in running online training and mentor programs.
Deymenjian's summary of the most common fashion and lifestyle business fails is available upon request.
The FBA Bootcamp costs $595 for six weeks and will also be made available at deeply-discounted rates to fashion and lifestyle companies who want to use it to train their junior employees.
About FBA 360:
FBA360 is a multi-platform learning experience that offers people of all ages full access to the industry's most established experts. It combines an impressive faculty with unique education models and a vibrant community of aspiring and seasoned professionals.
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