New Online Business Directory Launches, Linking Businesses to Customers through Social Media

DirectoryCentral.com Offers Businesses a Way to Get Listed, Be Seen and Be Heard. End Quote

(1888PressRelease) September 02, 2010 - SocialTerrain, Inc. today announced the launch of its new online business directory, DirectoryCentral.com, connecting businesses to customers via social media. The system allows businesses to use the larger social networks like Twitter, Facebook, and LinkedIn for communicating updates, blogs, and coupons.

Businesses can post information on the business directory, and it will be automatically sent out to all of its followers on the social network sites, thus providing a centralized platform to simplify the online marketing world. All of this functionality is provided at no charge to either the business owners or consumers.

When a customer posts a review or question on a business' profile, the business can reply to the post. The ability to integrate the communication with other social networks between the consumer and business is what sets this directory apart.

"DirectoryCentral.com is an exciting way to help small to mid-sized local businesses augments their online marketing efforts," co-founder Dwight Ringdahl said. "We drastically reduce the time needed to communicate with their customer base while optimizing their SEO efforts in the background. DirectoryCentral gives business owners a way to really be seen on the internet, not overshadowed by larger companies. This is truly social networking 2.0 for business."

Currently more than 30-million active businesses are online waiting for their owners to claim their profile. Business owners just need to go to the DirectoryCentral.com, find their business and click the "Claim this Company" link. After the owner has gone through the verification process which usually takes 24 hours, the business' profile can be set up. Business owners can then link up all their different social media accounts to their DirectoryCentral.com account. This allows the business a one stop marketing solution.

Customers using the site can search for a business by name or category in a city. After clicking on a business, they are presented with a location map, reviews, and coupons for the business. Then after visiting the business, they have the option of posting their own review, becoming a fan or messaging the business directly.

"Business is about customer service and a commitment to excellence whether in manufacturing or technology," said Randy Dobbs, Co-Chairman of the Board of Directors for SocialTerrain, Inc. "DirectoryCentral.com has been created with customer service, performance and excellence at the heart of its design and implementation. I have no doubt that the user audience will find this to be a differentiated offer to their online marketing efforts."

"DirectoryCentral's unique value proposition for businesses goes way beyond what the traditional online directory services have been able to offer to date," said Brian Handly, Co-Chairman of the Board of Directors for SocialTerrain, Inc. "Combined with their extremely scalable business model, Directory Central is poised for rapid growth. I am very excited to be associated with Dwight and his team as they continue to implement their strategy and expand their business."

DirectoryCentral.com offers business owners the option to link to customers with minimal effort and time. For more information, visit http://www.directorycentral.com.

About Dwight Ringdahl
Currently Dwight Ringdahl serves as President and CEO of both SocialTerrain, Inc. and the Zenovia Group. He has founded several successful IT businesses that include WebUseNet Corporation, InterAxis Inc. and Gold Coast Software. Ringdahl has been instrumental in several consulting positions, including reviews of technologies, business plans, and assisting other companies in raising capital funds for start-up or established businesses.

About Randy Dobbs
Randy Dobbs spent 27 years with General Electric Company where he held various senior level positions, including President and Chief Executive Officer of GE Capital, IT Solutions. Dobbs is currently the Senior Operating Executive at Welsh, Carson, Anderson & Stowe, a private equity firm. He also currently serves as the Co-Chair on the SocialTerrain, Inc. Board of Directors.

About Brian Handly
Brian Handly spent much of the past three years as General Manager for Microsoft's Advertiser and Publisher Solutions group. He came to Microsoft through their acquisition of aQuantive and Accipiter, which Handly founded and served as CEO. Handly is now an Operating Partner with Frontier Capital, as well as, a board member of the North Carolina Center for Entrepreneurial Development. He also currently serves as the Co-Chair on the SocialTerrain, Inc. Board of Directors.

Media Contact:
Name Dwight Ringdahl
Phone # 404 983-4820
Email address dringdahl(at)socialterrain(dot)com

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