New Network Launches To Target Pockets Deeper than Mommy Bloggers

Single Edition Media launches new advertising network that focuses on single-oriented lifestyle publishers, as single adults become the biggest spenders, spending more on luxury, leisure and home improvement goods, especially as many wait longer to marry. End Quote

(1888PressRelease) February 01, 2011 - New York, NY - Single Edition Media today announced the launch of a new blogger network which targets the fastest growing demographic in the United States: single adults. With more than 95 million unmarried individuals in the United States alone, nearly one third of this country's total population, this new network captures a fast growing segment comprised of high value consumers.

"Marketers still maintain that Mom is CEO of the family without recognizing that single women and men, a 2.2 trillion dollar segment, are the CFOs of their own lives," says Sherri Langburt, the founder of Single Edition Media. "Our members are social media influencers that live the single life and write, tweet and buzz about it. These affiliates and their readers are prime customers for quick and convenient solutions plus they have more discretionary income which they spend on big ticket and luxury items for their wardrobes, homes and leisure time," says Langburt.

Research shows that despite their purchasing power, singles are highly overlooked by brands and advertisers. Blogger Simone Grant, who along with Langburt is spearheading the network launch, says "As a single blogger, the only advertisers who seem interested in me and my audience are in the dating and adult industries. And while I should be flattered by the non-stop invites to speed dating events, the fact is I indentify myself as an entrepreneur, home owner, independent traveler, cooking enthusiast and fashion addict."

This is where Single Edition Media bridges the gap: It has established a mutually beneficial platform where bloggers connect brands to a popular and powerful crowd on the Internet - never-married, divorced or suddenly single individuals - the singles consumer segment. After a successful beta period, the network is now fully launched with bloggers based in major markets throughout North America, with over 1.5 million monthly page views and new affiliates signing up daily.

"For style-focused luxury brands this is a great way to reach and influence single independent women who make no excuses about treating themselves," says Jonathan Kowit, CMO of Ice.com, a leading online jewelry destination.

http://singleedition.com/Media.html

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