New iPhone App Gives You Earworms

Recent scientific research has pinpointed the auditory cortex as the part of the brain which stores sounds, melodies, and spoken words. Pairing language with rhythmic beats creates a highly effective technique for exploiting the brain's natural ability to learn. Music is an ideal medium for learning as it gets to deeper subconscious levels of your memory. End Quote

(1888PressRelease) December 17, 2010 - Ever wondered why you just can't get that catchy tune out of your head?

Earworms MBT (Musical Brain Trainer) already a bestselling audio-book on iTunes, is the first App for iPhone and iPad that uses the power of music in a way that will have you speaking a new language within hours!

Available in 13 languages for iPhone and iPod touch, the apps use the power of music to teach users a new language. Repetition to musical tracks enhances the memory function in the same way that you automatically pick up the lyrics of a song on the radio. Music has been used by advertisers for years in the form of memorable jingles and sound bites and the scientific links between music and learning have been well researched. The educational potential of this phenomenon however, has remained largely untapped.

How do the apps work? By simply listening to rhythmic repetitions, users will be able to identify and anchor key foreign words and phrases into their auditory cortex ready for instant recall. The earworms MBT method has been tried and tested with great success with students who can recall and repeat language phrases and words at twice the normal rate of traditional learning methods.

"Fun is the key motivator," says Andrew Lodge, founder of earworms. "Learning a language should not be hard work, it should be effortless and enjoyable. The best way to use earworms is not to concentrate, just relax and let your brain do the learning."

The earworms Musical Brain Trainer Apps provide user-friendly functions that display the foreign words, phrases, memory tips and phonetics. Volume 1 covers the essentials for your visit abroad and Volume 2 will have you talking about yourself, past, present and future, chatting and even flirting!

Available now for $9.99 on the App Store for iPhone and iPod touch - 'free demo app also available on www.itunes.com/appstore

Available languages includes Spanish, Arabic, Cantonese, Dutch, French, German, Greek, Italian, Japanese, Portuguese, Polish, Mandarin, Russian.

For additional information on earworms' apps and learning methods, visit www.earwormsmobile.com

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