New Hitachi Converged Platform for SAP HANA Helps Organizations Manage and Analyze Massive Volumes of Critical Data

Provides a Single, Virtualized, Scalable Storage and Data Management Infrastructure for all SAP Data. End Quote

(1888PressRelease) November 03, 2011 - SANTA CLARA, Calif. - Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/ TSE: 6501), today announced new certified and optimized converged infrastructure solutions for the SAP HANA™ platform to give organizations the ability to accelerate better business decisions and provide advanced business insight based on instant, intuitive access to data. With integrated and virtualized storage and compute blade solutions, HDS provides a single, virtualized and scalable storage and data management infrastructure for the complete spectrum of SAP® production, test and development, and archival data.

"With data continuing to grow at exponential rates, improving performance, manageability, and data integrity requires the right storage and infrastructure," said Mike Walkey, senior vice president, Global Partners and Alliances, Hitachi Data Systems. "Hitachi Converged Platform for SAP HANA gives our joint customers the pre-validated solutions and software to access the data that runs their business faster while delivering real-time analytics - ultimately accelerating business innovation while building on our joint commitment to help organizations enable growth in advanced SAP solution-based environments."

Hitachi Converged Platform for SAP HANA combines Hitachi Adaptable Modular Storage (AMS) 2000 enterprise class storage and Hitachi Compute Blade 2000 with SAP in-memory computing technology for a broad range of high-speed analytic capabilities. SAP's virtualization strategy spreads workloads across three tiers of client, application and database, which enables extended growth and flexibility. The Hitachi Data Systems storage infrastructure extends this model by layering on a conceptual fourth tier for virtualized storage. This provides one all-encompassing platform that allows organizations to leverage HDS features including storage and server virtualization, dynamic provisioning, and advanced business continuity solutions for predictable performance, quicker deployment and seamless scalability to enable the analysis of vast amounts of business information.

"Hitachi Converged Platform for SAP HANA represents the next step in our global partner alliance with Hitachi to enhance value for our customers through integrated IT solutions that simplify business processes," said Steve Lucas, global general manager, SAP Business Analytics & Technology, SAP. "We look forward to continue working with Hitachi Data Systems to provide organizations robust solutions to transform business processes through better management and analysis of their data while helping to reduce implementation costs."

"Hitachi and SAP have a long history of collaboration and we are proud that this first milestone of our global technology partnership takes our partnership to a new level," said Toshiaki Kawamura, division vice president, Enterprise Server Division, Hitachi, Ltd. "At Hitachi we have developed our business globally; not only our information and telecommunication infrastructure business but also in areas such as electronics, electricity, transit and urban infrastructure. We have leading implementation expertise in support of SAP applications and now look forward to creating a framework for deeper integration and collaboration across Hitachi companies worldwide."

Hitachi Converged Platform for SAP HANA is the newest addition to the Hitachi Data Systems portfolio of converged data center solutions that combine and optimize enterprise class storage systems and compute blades from Hitachi as well as standard network infrastructure components for a broad range of applications and cloud environments. Through quicker deployment, automation and scalability, the new solutions help organizations adopt cloud at their own pace and see predictable results with faster time to value.

Hitachi and SAP Alliance

Hitachi and its subsidiaries, including HDS, have had a strategic relationship with SAP since 1994, including the sale, integration and implementation of SAP solutions. Together, Hitachi and SAP certify integrated offerings that provide mutual customers with industry-leading availability, scalability and performance for their critical corporate information. Hitachi Converged Platform for SAP HANA is the first milestone in the Hitachi and SAP global technology partnership, which includes integration of HDS technologies with SAP software, first announced in May 2011.

Customer benefits of Hitachi solutions integrated with SAP applications include the following:

* Predictable, Repeatable, Reliable Results: Pre-validated reference architectures, pre-packaged solutions with enterprise-class components across the entire stack, and targeted provisioning to help ensure consistent, predictable results as organizations look to manage and store massive volumes of fast-changing data.
* Exceptional Performance: High-density computing and throughput with wide-striping technology for enhanced utilization. Customers benefit from flexible server management capabilities and scalable architectures.
* Faster Time to Value: Quicker, simpler deployment offered from a single source for ordering and for providing services for planning and implementation. Pre-configuration and SAP validation of key components drastically reduces onsite deployment time. Intelligent automation of complex tasks enables rapid provisioning of resources with the assurance that the appropriate underlying infrastructure components are in place.

HDS Solutions at SAPPHIRE® NOW and SAP TechEd 2011 Madrid: November 8 - 10, 2011

Attendees of the co-located SAPPHIRE NOW and SAP TechEd conferences being held in Madrid Nov. 8-10 can see the full portfolio of HDS solutions integrated with SAP applications in action, in the Hitachi Data Systems booth #908. SAPPHIRE NOW and SAP TechEd 2011 will be held at the Feria de Madrid in Madrid, Spain. For more information on the conferences, visit: http://www.sapteched.com/sapphirenowsaptechedmadrid/.

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,300 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world's leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world - and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

© Hitachi Data Systems Corporation 2011. All Rights Reserved. Hitachi is a registered trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States and other countries.

SAP, SAP HANA, SAPPHIRE and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Press Contacts:

Hitachi Data Systems
Melissa Rossiter
(408) 970-4849
melissa.rossiter ( @ ) hds dot com

Lois Paul & Partners
Anastasia Efstratios
(781) 782-5873
anastasia_efstratios ( @ ) lpp dot com

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