New Fireplace "Remodeling"Process Explained in National Masonry Magazine

Masonry Cosmetics article tells how it's done with permanent, cost-effective staining process;provides remedy for outdated fireplaces without painting or rebuilding. End Quote

(1888PressRelease) January 14, 2014 - South Bend, Indiana: Rick Conner, President of Masonry Cosmetics, Inc., announced today what he called "a new era in home décor: The age of masonry renewal." Citing an article in the December issue of Masonry magazine, Conner said "Now it cannot be denied; a completely natural-looking recoloring of home fireplaces is an affordable option for everyone."

The article, entitled "Remodeling an Indoor Fireplace without Replacing Masonry," available online at http://masonrymagazine.com/features/1932-remodeling-an-indoor-fireplace-without-replacing-masonry.html explains that much of the rugged beauty of masonry fireplaces comes from their natural irregularities of texture and mixtures of colors.These features provide dramatic and appealing contrast with paneling, drywall, plaster and other more common indoor wall surfaces. Rather than concealing the irregularities beneath a blanket of latex, modern staining techniques leave the texture unchanged and add to the existing mixture of colors.

"Basically, you take a natural-looking maintenance-free surface, and turn it into a natural-looking maintenance-free surface with a new color scheme," said Conner.

Rebuilding a fireplace or hearth is often prohibitively expensive. The solution, now widely available across the country, is a stain system that bonds with the mortar, stone or brick to modify color in away that is absolutely indistinguishable from the color of factory-made-brick or quarried stone. Using this system, a professional or a do-it-yourselfer can make changes that are subtle or radical, uniform or patterned or accented. It is so flexible that color can be applied only to the mortar, only to the brick or stone, only to a few bricks or stones, or to the entire surface.

"Our stain system has been available for years, but fireplace remodeling is ready to come into its own," said Conner. "When we apply the science of color to brick, an outdated fireplace can be reborn and emerge with new hues and shades to match any décor.

About Masonry Cosmetics:

Masonry Cosmetics is a developer and manufacturer of a proprietary masonry staining and renewal process that permanently bonds with any porous masonry product including brick, block, mortar, natural and manufactured stone. The process has been independently tested and verified to have a life expectancy of over 40 years. Its product will never peel or crack. Masonry Cosmetics provides staining services and also offers a full line of masonry staining kits sold throughout the United States and Internationally. Professional kits ideal for general contractors and masons can be found at www.BrickmanStainKit.com; a smaller"do-it-yourself" size kit for the consumer is offered at www.BrickMatchKit.com. Additional details on the company and its masonry staining technology is available at www.MasonryCosmetics.com.

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