New Edition of Bestseller Uncovers Every Area of Marketing Communications, from A/B Testing to ZMOT
The new, fully revised and updated 6th edition of Marketing Communications, the bestselling book from PR Smith and Ze Zook, provides a comprehensive overview of every aspect of the subject.
- (1888PressRelease) July 24, 2016 - With 21 chapters, each packed with figures and explained with case studies and examples, the 6th edition of Marketing Communications is designed to be accessible for students at all levels, from undergraduate to executive MBA. Every chapter is also supported by PowerPoint slides, making this book particularly useful to lecturers.
The illustrative case studies and examples from across the full breadth of marketing communications will be particularly useful for professionals. Each of the 21 chapters gives a clear introduction to both new and well-established theory and, through examples and discussion of best practice, shows how to put this into practice. With examples from FMCG (Coca-Cola, Kraft Foods, P&G, Unilever), Tech (IBM, Microsoft, HP, PayPal), Motor (General Motors, Jaguar Land Rover) as well as large groups such as WPP, this book will be the essential go-to handbook for those looking to stay ahead of the competition in an era where marketing communications is in a constant state of evolution and change.
Dave Chaffey, Co-founder and CEO of Smart Insights has provided advance praise of the book, saying "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend the latest edition of Marketing Communications if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns, filled with examples to inspire you."
About the authors:
PR Smith is a marketing consultant, bestselling business author and inspirational speaker. Paul has helped hundreds of businesses, from innovative start-ups to established blue-chip companies, boost their results with better marketing.
Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He has worked with the ballet, film and music industries and with sponsors such as Sainsbury's and The Prince's Trust. Ze is a visiting academic at Regent's University London and he consults on digital marketing for private-sector disruptive start-ups.
For a review copy, a by-lined article, or to arrange an interview with the authors, please contact Michael Drapper: mdrapper ( @ ) koganpage dot com or +44 (0)20 7843 1925.
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