New Color Communication Measurement Services Offered For Consumer Product Companies

Barry Sanel Packaging Advisors to Provide Quantitative and Qualitative Color Management Services End Quote

Consistent color across printers, printing processes and packaging methods is critical when creating a global brand image.

New York, NY (1888PressRelease) March 20, 2009 - Barry Sanel, a respected printing and packaging solutions executive with over 20 years of industry experience, announces customer press approval services uniquely geared towards the Flexographic Industry using X-Rite's new SpectroEye spectrophotometer color management tool.

Consumer product companies (CPCs), now more than ever, are looking for printers to be able to closely match ink standards printed by flexography, letterpress, offset litho or rotogravure printing. Barry Sanel Packaging Advisors can now establish quickly and easily if a mixed or process color will ever match the standard at any density after the first press-pull.

By using X-Rites best-match feature, the color hue can be matched more closely to the standard across different processes and substrates; such as flexible package printing, paper or pressure sensitive label, preprint & direct print corrugate, metal & plastic closure and foil printing.

"This is a critical step when trying to achieve a consistent look across the many different kinds of packaging a brand may use," Sanel noted.

Many times, the brand manager while on press is challenged by hitting color targets and has to labor through hours of press-pulls. The printer also suffers with lost productivity. This service removes subjectivity, cut hours out of the press approval process and provides high quality feedback to both the printer and the customer.

How this service works:
Barry Sanel Packaging Advisors will attend your first press run, with or without your customer present and validate the color on press until the closest match possible is made to the approved standard. A comprehensive report will be provided detailing each press-pull until the print standard is achieved. When requested, we can communicate the match in any colorimetry standard such as: CIE L*a*b*, E* CIELAB (delta-E) etc. . .

"In my years within the packaging industry, I have seen many print jobs go over budget or get delayed because of color matching trial and error. My service eliminates this guesswork."

Barry Sanel Packaging Advisors is located in the New York City suburb of Carmel, NY. Contact Barry at 845-228-5556 or barry ( @ ) barrysanel dot com.

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