New Chapter in iGaming Personalization: Symphony Solutions Partners with Optimove
Netherlands-based IT company Symphony Solutions is expanding its partnership with Optimove, a leader in CRM Marketing for iGaming. This follows Optimove's acquisition of Graphyte, now Opti-X. Symphony Solutions, known for software development and clients like Ladbrokes Coral and William Hill, aims to enhance online gambling experiences by integrating Optimove's CRM Marketing and Opti-X's AI-drive
- (1888PressRelease) December 06, 2023 - A New Era in Personalized Gaming Experiences
Symphony Solutions, an innovative Cloud and AI-driven IT company based in the Netherlands, proudly announces the expansion of its partnership with Optimove, a renowned leader in CRM Marketing for the iGaming industry. This pivotal development comes on the heels of Optimove's strategic acquisition of Graphyte, now rebranded as Opti-X, evolving a partnership that began in 2018 into a new and dynamic phase.
Symphony Solutions, established in 2008, has carved a niche in delivering bespoke solutions across diverse sectors, including iGaming, Healthcare, and Airlines. Our portfolio, boasting over 35 international clients such as Ladbrokes Coral and William Hill, is a testament to our expertise in full-cycle software development, cloud engineering, data and analytics, AI services, and digital marketing orchestration.
In the realm of CRM Marketing, Optimove sets itself apart with its customer-led marketing platform, emphasizing data-driven, multi-channel strategies. As a recognized leader in multichannel marketing journey orchestration, Optimove has been pivotal in elevating customer lifetime values for numerous brands.
The partnership between Symphony Solutions and Optimove is poised to redefine the online gambling engagement landscape. By integrating Optimove's CRM Marketing expertise and Opti-X's AI-driven personalization with our software development prowess, our goal is to significantly enhance the online gambling experience, boosting player engagement and fostering loyalty.
Optimove, celebrated for its innovative, data-driven multi-channel marketing approach, focuses on initiating all marketing strategies with the customer at the core. By adeptly leveraging customer data, Optimove excels in orchestrating emotionally intelligent communications, creating deeply meaningful online interactions. This distinctive approach, combined with Opti-X's AI capabilities and Symphony Solutions' proficiency in online gambling software development, is set to transform how online gambling operators interact with their players. This synergistic partnership is anticipated to propel growth and cultivate a base of thoroughly satisfied customers.
Valentina Synenka, CMO at Symphony Solutions remarked, “Our collaboration with Optimove marks a significant milestone in elevating online gambling experiences. With their expertise, we are poised to ensure that operators can offer unparalleled personalized experiences, compelling players to return time and again.”
Erk Holt, VP Channels for Optimove, commented on the partnership, “Symphony Solutions boasts a remarkable history of achieving exceptional player satisfaction and loyalty, leading to substantial business growth in the online gambling sector. We are confident that this expanded partnership will serve as a major asset to gaming operators.”
About Symphony Solutions
Symphony Solutions is a Cloud and AI-driven IT company headquartered in the Netherlands. It stands as a premier software provider of custom iGaming, Healthcare, and Airline solutions. With a steadfast commitment to delivering the highest quality of service, the company offers expertise in full-cycle software development, cloud engineering, data and analytics, AI services, digital marketing orchestration, and more. Since its founding in 2008, Symphony Solutions has been serving more than 35 international clients, including notable names such as Ladbrokes Coral, William Hill, Caesars Entertainment, and Editec, primarily in Western Europe and North America. For more information, visit: symphony-solutions.com
About Optimove
At the forefront of customer-led marketing, Optimove redefines the marketing paradigm by focusing on customer-centric approaches over traditional methods, delivering a significant 33% boost in customer lifetime value. Its unique blend of comprehensive customer data, AI-powered multichannel journey orchestration, and reliable multitouch attribution marks it as a singular solution for customer-focused marketing strategies. Recognized in the 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs as a visionary and leading Challenger, Optimove also leads in Gartner's Multichannel Marketing Journey Orchestration report.
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