New Book Guides Entrepreneurs in Transforming Product Ideas Into Profitable Businesses
Michael Bucci, an entrepreneur and inventor, recently released "Start Living The American Dream: An Entrepreneur's Guide to Turning Your Idea Into Your Future." It is a comprehensive guide on propelling a product from concept to launch. It combines clear, easy-to-follow guidelines with real-life cases and anecdotes that explicitly show entrepreneurs how to apply the concepts discussed.
- (1888PressRelease) November 16, 2011 - Richmond, VA - "Since achieving commercial success with my first invention, the Painter's PyramidŽ, I was constantly approached for advice by individuals thinking of launching their own products," notes Bucci. "After much research, I couldn't find a book to recommend to them so, in addition to giving them my advice, I decided to write a book of my own."
The book offers insight, guidance and resources around topics such as learning how to prepare for entrepreneurship, effectively and objectively evaluating a product, determining a product's revenue and profitability potential, and soliciting meaningful and actionable market feedback.
"Each chapter includes two sections: 'What You Need to Know' and 'My Experience," says Bucci. "The first section focuses on delivering information, facts and concepts that provide a baseline of understanding on a given topic while the second section contains lessons I learned while bringing my products to market."
You can find the book sold in print and ebook format on www.amazon.com.
About the Author
Michael Bucci is president of K&M of VA Inc., a Richmond, Virginia company that exists to turn clever, useful and unique ideas into commercially successful products. Mike has been able to successfully transform his idea for the Painter's Pyramid into what some industry experts have called "one of the hottest products in years." Mike has utilized his experience and refined his approach to launch into new markets and expand with additional products.
Mike's education includes a Bachelor of Science in Manufacturing Engineering from Worcester Polytechnic Institute and two Masters Degrees from the University of Virginia. Mike is an active advocate for entrepreneurship and small businesses. He currently serves on the U.S. Chamber of Commerce- Council on Small Business and the Virginia Leadership Council for the National Federation of Independent Business.
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