Neutrogena breaks the world record for the Largest Umbrella Mosaic
Neutrogena broke the Guinness World Record™ for the Largest Umbrella Mosaic with 1056 people at the MMRDA grounds, Bandra Kurla Complex on 12th May, 2011.
- (1888PressRelease) May 14, 2011 - Mumbai - Takes another step forward to promote the need for sun protection
Neutrogena, the #1 Dermatologist Recommended skin care brand in the USA, in its continuous effort to bring about awareness on the need for sun protection broke the Guinness World Record™ for the Largest Umbrella Mosaic with 1056 people at the MMRDA grounds, Bandra Kurla Complex on 12th May, 2011.
Present at this record breaking attempt was Deepika Padukone, a brand ambassador for the Neutrogena who flagged off the event with the participants holding open each of their umbrellas in formation for 10 minutes. The umbrella mosaic formed for the record breaking attempt showcased the Neutrogena logo.
Neutrogena with its constant endeavor to promote the need for sun protection chose to attempt breaking the current record for the Largest Umbrella Mosaic which stood at 1026 by upping the ante to 1056 people. The Guinness adjudicator present at the venue verified the record attempt and certified the new record now stood with Neutrogena, India and presented the Guinness World Records™ certificate to Mr. Tushar Murdeshwar, General Manager - Marketing, , Consumer Products Division, Johnson & Johnson Limited India.
The thought behind attempting this record was to showcase to the consumers the damage inflicted on their skin by the sun and the need to be sun-protected. Dr.Rekha Sheth, a leading dermatologist was also present at the event. The umbrella mosaic demonstrated the need for sun protection in a symbolic manner. Neutrogena provides the best in sun-protection with its Ultrasheer range of suncare products. The Ultrasheer range contains the patented Helioplex™ Technology which provides long-lasting and superior protection from the harmful UVA and UVB sunrays.
The event was also witnessed by a representation of consumers who support the Neutrogena facebook page - www.facebook.com/NeutrogenaIndia.
Speaking about the new record, Deepika Padukone said, "Neutrogena has always been at the forefront in raising awareness in the need for sun protection, and today's event was a truly innovative way to demonstrate that to a large audience. Also on a personal note I am absolutely thrilled to have been a part of Neutrogena's successful attempt in breaking the Guinness World Record for the Largest Umbrella Mosaic."
Commenting on the new record by Neutrogena, Mr. Tushar Murdeshwar, General Manager - Marketing, Consumer Products Division, Johnson & Johnson Limited India said "We are absolutely ecstatic that Neutrogena is now part of the prestigious Guinness World Records with the record for the Largest Umbrella Mosaic. We hope that through this attempt we have made our consumers more aware for the need for sun protection especially in the face of the climatic conditions in India.''
About NEUTROGENA:
A worldwide leader in premium, dermatologist-recommended skin care, hair care and cosmetics products, NEUTROGENA® has been providing consumers with health and beauty improvements for more than 40 years. The Company manufactures and markets a comprehensive portfolio of beauty products that are distributed in more than 70 countries. Headquartered in Los Angeles, NEUTROGENA® is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company. For more information, visit www.neutrogena.com.
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